Sartorial, The Swedish Way: Fjällräven Mens Pop-Up Shop

Traces of the the Sweden have popped up off the Bowery and I’m not talking meatballs. I am talking great hearty knit sweaters, backpacks and trousers that take a licking and parkas that walk the thin line between outerwear and down comforter. Fjällräven, the Swedish lifestyle clothing brand, has announced that they want a piece of that masculine vanity that’s infecting menswear as of late with a pop-up shop for the holidays. Located at 21 Howard Street between Crosby and Lafayette Streets, the shop features all the wears that have made Fjällräven attain a cult following and the set-up is maintained by the local Brooklyn-based Square Design Inc.

So what’s in store for New York men and other passersby? The Fjällräven experience of course. Up for grabs is their famed Kånken and other backpacks in a variety of cool colors and their solid and quite attractive “no fail” parkas, anoraks and down coats.

Why no fail? Well, try one on and feel the quality of the poly-cottons and nylons and the plush undeniably warm interiors and understand what you need for a brutal winter anywhere. The wool knits, überstrong trousers and the great work inspired woven shirts are of superb quality and perform the dual function of supplying you with good craftsmanship while maintaining an “easy to wear the hell out” of vibe. And speaking of wear & tear, the shop also offers their Greenland Wax that reinforces their G-1000 poly-cotton fabric against wind, rain and wear.

Special to this pop-up shop will also be an offering of third-party brands that adhere to the Fjällräven aesthetic of strength and craftsmanship like Schwood Sunglasses, Hestra Gloves, Apolis Accessories, Darn Tough Socks, Granffors Bruks Axes and Rustico Leathers for Fjällräven.

It’s a bit of the Matterhorn in the heart of Gotham City conveniently located near other cult brands like Jil Sander, Dunderdon, Reformation and Opening Ceremony. So swing on by and check out all the world that Fjällräven has rendered for men to enjoy the splendor of Swedish swag. The shop will be open through February 28th at 21 Howard Street and will be offering 30% off for those who donate a gently used winter coat for Hurricane Sandy Victims.

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