Discover John Frieda’s Color Protection Technology Collections

John Frieda introduces a few new additions to their Color Care Collection and brings the future of color protection technology to today. Achieve and protect your rich and vibrant color with the following products which boast John Frieda’s Color Protection Technology, including the John Frieda Precision Foam Color and John Frieda Color Protecting Moisturizing Shampoo & Conditioner (shown in Brilliant Brunette) – they are also available in Everlasting Blonde Color Preserving Shampoo & Conditioner and Radiant Red Color Protecting Shampoo & Conditioner.

The John Frieda Precision Foam Color is new and improved – with a thicker, denser, more saturating foam formula, it locks in rich color longer. Get improved color performance, improved coverage and durability with this salon-caliber, at-home hair color. The Salon Blends range, a collection of some of the most popular custom blends created by salon colorists, also sees two new colors added to the collection – Dark Cool Espresso Brown (4PBN) and Medium Chestnut Brown (5NBG). These and all the other colors are available now at food, drug and mass retailers nationwide.

Formulated with crushed pearls and sweet almond oil, the advanced moisturizing formulas of the John Frieda Color Protecting Moisturizing Shampoo and Conditioner addresses the way brunette color fades on three color dimensions. It protects and preserves brunette color as it rehydrates and replenishes dry hair. Like the improved Precision Foam Color collection, the color protecting shampoos and conditioners are available at food, drug and mass retailers nationwide. will you be trying out the latest John Frieda’s Color Protection Technology products?

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