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Color Wow Root Cover Up | The Next BIG Hair Innovation

Do you find yourself plagued with grey roots or maybe it’s the opposite and constantly have to get your dark roots lightened? Either way, there is a quick fix that will save you time and money. Created by the Gail Federici, co-founder of the John Frieda hair care company, Color Wow Root Cover Up camouflages your roots instantly for perfect color every day.

This unique, water-resistant, professional powder binds to hair without being sticky or oily and without your hair looking dull. Color Wow Root Cover Up is a fast and easy way to dramatically extend the time between coloring and is a great way to extend the life of highlights/streaks with no mess; Root Cover Up also lasts from shampoo to shampoo and no telltale roots means no one will ever know that you color your hair. Color Wow Root Cover Up is currently available in four versatile shades – Blonde, Light Brown, Medium Brown and Dark Brown with Platinum Blonde and Black available soon.

To find out more about this essential hair product, I had the pleasure of interviewing celebrity hair colorist and Color Wow Artistic Director, Denis DeSouza.

Try Color Wow Root Cover Up for yourself to see the dramatic but natural-looking difference you can achieve. Each Root Cover Up is available online at and retails for $34.50. 

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Glasgow Skinner June 17, 2013 at 5:17 am

Hi Claire,

It's supposed to last through quite a few shampoos

Kollagen June 17, 2013 at 2:12 am

Tried this root cover-up thing. Results are awesome though I have still to see how many days can it sustain for..



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