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FIRST LOOK | GUESS F/W 2013 Ad Campaign

This fall, GUESS’s new ad campaign has got the blues – the denim blues! Evoking the freedom of a road trip into the desert, the GUESS Fall 2013 advertising campaign celebrates America’s favorite look. Guided by Paul Marciano, Creative Director for Guess?, Inc., and shot by Raphael Mazzucco in Joshua Tree, California, the campaign features models, Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion.

The ad campaigns features Americana influences – strong denim on denim looks, including denim overalls and jumpsuits (the classic American comeback trend) that are perfectly worn-in, and jeans in various shades of indigo. Denim shirts and jackets are seen in classic silhouettes, embellished, navajo-printed, and moto styles that add to the Western feel of the collection. Of course the color palette isn’t all blue – bold red leather jackets and coated denim are shown in strong pops of color against the mostly blue denim and neutral desert palette.

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