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Deep Conditioners

L’Oreal Paris Debuts New Campaign Encouraging Women To #StopWaiting

L’Oreal Paris knows that waiting around for the good things in life is overrated. Even though an estimated 91% of women have been told that ‘good things come to those who wait,’ L’Oreal hopes to shake up this old adage with their new Elvive Hair Care.

The brand launched their #StopWaiting campaign to highlight the new Elvive Rapid Reviver Deep Conditioners, a product that restores and repairs damaged hair quickly.

 Deep Conditioners

This is essential for the busy businesswoman on the go or the tired teenager who has dyed their hair too many times. When it’s estimated that a woman will change her hair upward of 150 times throughout her lifetime, this kind of damage control is becoming increasingly necessary.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” said Anne Marie Nelson-Bogle, the senior vice president of marketing at L’Oréal Paris USA.

Camila Cabello Stars in New L’Oreal Paris Elvive Rapid Reviver #StopWaiting Campaign

The notion that every second counts is the driving force behind the new line.

L’Oreal notes that 50% of women will spend more than three minutes conditioning their hair but one in two women feel that they don’t have enough time to condition properly. The time-saving aspect of L’Oreal’s new line appeals to any woman who wants to look great in a short amount of time.

L’Oreal Paris Elvive Rapid Reviver Deep Conditioner consists of three conditioning products with no leave-in time necessary. They tout a 20% damage repairing serum that offers users twice the nourishment, twice the revival, and two times less breakage without weighing hair down.

This is great for women who style their hair frequently. But it isn’t just hair maintenance and styling that can affect the health of your luscious locks. Lack of sleep not only gives you deep bags under your eyes, but it can actually stunt your hair growth and appearance.

According to hair restoration consultant Dr Sajjad Khan, the quality of our hair is an often overlooked aspect of sleep deprivation.

“Quality sleep is needed for adequate protein synthesis of the hair as well as the release of growth hormones and enzymes needed for healthy hair,” Khan notes. “In regards to your hormones, you’ll find that when you don’t get enough sleep, the production of melatonin (used by the body to regulate sleep and wake cycles) wanes, and studies have shown that this can decrease hair growth.”

Unfortunately, it’s estimated that 45% of Americans have trouble falling asleep in the first place. That means almost half of adults are depriving their hair of necessary proteins and nutrients.

For those of us with busy lives, chaotic schedules, and poor sleeping habits, such products as L’Oreal Paris now offers are eliminating the need to #StopWaiting for great-looking hair.

MAKE UP FOR EVER and The Colored Girl’s #BLENDINSTANDOUT Campaign

Hello my fellow brown beauties, have we got some exciting news for you from the world of Make Up For Ever! The universally loved beauty brand has teamed up with Victory Jones and Tori Elizabeth, the dynamic creative duo behind The Colored Girl to bring you and extension of their #blendinstandout Campaign. What is this revolutionary campaign you ask? This latest campaign from Make Up For Ever, which launched earlier this year, supports self-expression and celebrates all people. It features empowering women of color sharing their favorite Make Up For Ever products from the brand’s extensive range and the important causes that they stand for.

Through Make Up For Ever’s #blendinstandout, each woman expresses her own unique, natural beauty through the campaign images, shares her favorite complexion product and advocates for the cause that matters most to her. These amazing women are Khoudia Diop (Model), Christina Bright (Entrepreneur), Leineal Howard (Student/Model), Monica Torres (Student/Activist), Mominatu Boog (Model/Advocate), Leyna Bloom (Transgender Model), Nakissi Dosso (Muslim Fashion Blogger/Student), Rachel Kumar (Teacher/Writer), and Victory Jones and Tori Elizabeth (Founders of The Colored Girl).

The #blendinstandout Campaign extension with The Colored Girl asked six boundary-pushing influencers (pictured above), “What do you stand for?” This campaign, which supports community, self-expression and the celebration of all people and was originally launched on Make Up For Ever’s social channels. Check out the below video featuring these six influencers who are definitely blending into their favorite Make Up For Ever products, and standing out when it comes to self-expression:

The collaboration between Make Up For Ever and The Colored Girl comes as no surprise as the makeup brand makes sure to recognize the unique beauty in all people and has always celebrated both individuality and inclusion. The cosmetics giant has long been known for its industry-leading, high-performance products featuring one of the widest complexions available in the beauty market.

What are your thoughts on the Make Up For Ever and The Colored Girl’s #blendinstandout Campaign? Share your thoughts with us.

Priyanka Chopra Becomes the New Face of GUESS

Bollywood Icon, Priyanka Chopra Becomes the New Face of GUESS

GUESS unveils their Holiday 2013 advertising campaign featuring the multiple award-winning, Bollywood icon, Priyanka Chopra. Priyanka, former Miss World 2000, actress, and recording artist, is one of the most recognized and celebrated Indian film actresses (you can currently hear her as the voice of Ishani, the reigning Pan-Asian champion from India in Disney Animation Studios’s film Planes). In the campaign, Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses.
Priyanka Chopra Becomes the New Face of GUESS

Guided by Paul Marciano, Creative Director for GUESS?, Inc., and shot by former GUESS collaborator and musician, Bryan Adams, the campaign captures Priyanka’s free-spirited glamour in a collection of signature black and white photographs. “Priyanka’s confidence, strength, and sensuality reflect the qualities I always look for in a model,” said Marciano. “Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”

The campaign is stunningly beautiful. Looking at the images, I can’t help but think she’s channeling Brigitte Bardot or Sophia Loren. It’s great to see GUESS move from their typical “blond bombshell” to a “brown bombshell”. I had the pleasure of meeting and interviewing Priyanka (see video interview below) at the GUESS and Marciano Spring 2014 Press Preview (she graciously posed me for in the floral printed dress she’s wearing in one of the campaign photos). Although she’s represented many popular brands such as Pepsi, Nokia, Garnier, etc, GUESS is the first US fashion label she’s worked with.

“For as long as I can remember, GUESS has been at the epicenter of fashion for women. I am honored to be face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what GUESS is all about.”

Check out the video of the interview below:

FIRST LOOK | GUESS F/W 2013 Ad Campaign

This fall, GUESS’s new ad campaign has got the blues – the denim blues! Evoking the freedom of a road trip into the desert, the GUESS Fall 2013 advertising campaign celebrates America’s favorite look. Guided by Paul Marciano, Creative Director for Guess?, Inc., and shot by Raphael Mazzucco in Joshua Tree, California, the campaign features models, Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion.

The ad campaigns features Americana influences – strong denim on denim looks, including denim overalls and jumpsuits (the classic American comeback trend) that are perfectly worn-in, and jeans in various shades of indigo. Denim shirts and jackets are seen in classic silhouettes, embellished, navajo-printed, and moto styles that add to the Western feel of the collection. Of course the color palette isn’t all blue – bold red leather jackets and coated denim are shown in strong pops of color against the mostly blue denim and neutral desert palette.

Who is Madame X?

She’s blond, sports black nails, a silver and black stone ring, some very to-die-for cage heels and is literally breaking free from her black nylon netting prison. Who is she? No one knows….yet. See if you can figure it out for yourself.

You may have seen the above mysterious “Unzip X” commercial, the third and longest (the previous ones only being 15 seconds long) being played on TV and on YouTube. It is the brainchild of a Fortune 500 company, which is all we know. Several people seem to think its Madonna or Lady Gaga (mainly because of the blond hair and black nail polish) but I’m hoping its someone like Jennifer Aniston, why can’t the girl-next-door type be uber sexy in black leather. That’d cause a stir.

 But seriously, my vote is actually Fergie of The Black Eyed Peas, there’s a rumor she’s permanently freeing herself from the band and I can totally see this as her way of showing she’s now free to do whatever she wants….plus she’s also a shoe designer, so the shot of the shoes might be a hint too but I may be totally off. Whoever Madame X is, her identity won’t be hidden for long as it will be revealed on November 8th! Just go to Unzip X’s YouTube Channel, YouTube.com/unzipX, on November 8th to unzip the mystery for yourself!

Rafael Nadal – It’s in the (Armani) Jeans

A huge gaggle of fans (both male and female) crowded into Macy’s main floor to see Armani Jeans unveil the new 20-foot tall ad campaign featuring two-time Wimbledon champion, six time Roland Garros champion and defending US Open champion, Rafael Nadal.

After a brief photo op in front of the hot ad, the sizzling Tennis star then proceeded to the 2nd Floor in Men’s for a meet and greet with fans young and old who purchased a pair of jeans from the 2011 Armani Jeans Collection to have the exclusive opportunity to have their photo taken with the hot Tennis star.

The very sexy ad was shot in Mallorca by fashion photographer Steven Klein and will launch this month.

PHOTOS BY F. SLY PHOTOGRAPHY
VIDEO PROVIDED BY ARMANI JEANS

Rafael Nadal’s Unveils Armani Jeans Campaign at Macy’s Herald Square

Tennis hottie and superstar Rafael Nadal reveals his worldwide exclusive Armani jeans campaign at Macy’s Herald Square on Thursday, August 25th, 2011. Fans and admirers are invited to join in the excitement and experience the great reveal on the main floor.

The first 200 fans to purchase a pair of jeans from the 2011 Armani Jeans Collection will have the exclusive opportunity to have their photo taken with Rafael during a VIP meet-and-greet. Additionally, the first 100 customers who purchase over $150 of Armani Jeans product will receive an Emporio Armani underwear brief signed by Nadal. Judging by his old Armani jeans ad, the new campaign should be climactic.

WHEN & WHERE: THURSDAY, AUGUST 25, 2011 @ 5PM
MACY’S HERALD SQUARE
151 West 34th Street
*Main Broadway Entrance

Charisma Launches Marketing Campaign with Gabriel Aubry

Be still my beating heart, the vision of sexiness that is Gabriel Aubry is featured in a very hot new campaign (and I mean HOT) for Charisma, maker of luxury bath and bedding. The 2010 campaign, which comes in two versions features Gabriel in bed and Gabriel in a towel and has the tag line “Gabriel Aubry has Charisma” and boy does he ever (excuse me while I burn these images into my brain for the next hour or so)

wait, give me five more minutes………..wait…five more.OK, I’m back. My favorite out of the two ads is of course with the bedding. Charisma has made a vision so inviting, I swear I’m seconds away from trying to climb through my computer screen and into bed with Gabriel. And after staring at the ad for so long, I can’t help but notice the delicate tonal floral design on the pillowcases and comforter. Who is Charisma, you ask? Charisma represents understated elegance with a focus on details and quality workmanship. Charisma products include fashion bedding, sheets, blankets, coverlets, rugs, bath accessories and towels and are available at Bloomingdale’s.

The Fall 2010 campaign, which was shot by photographer Tony Duran in Los Angeles, will debut in October issues of shelter and lifestyle magazines such as Elle Décor, House Beautiful, Traditional Home, Gotham and will also be featured online. Gabriel will also be be making personal appearances on behalf of Charisma in Bloomingdale’s in New York and Los Angeles. Until then, feast your eyes on the behind the scenes of the shoot (oh lord there I go again). On a separate note – isn’t Gabriel giving you Alexander Skarsgard fever in the video? Gabriel on True Blood one day perhaps? His voice also surprised me though, but his Canadian french accent is adorable.

Gabriel Aubry commented, “Charisma products have an understated elegance and luxuriousness to them, which is noticeable just by looking at the detailing of the towels and bedding. Since we spend so much of our lives in the bedroom, Charisma can add luxury and comfort to your everyday life.”

Dari Marder, Chief Marketing Officer, Charisma, commented, “We had such a great reaction to our Jason Lewis campaign last year that we knew we had to follow it up with a sexy, handsome man. Gabriel was completely charming and knew just what to do in the bedroom as soon as he hit the Charisma sheets. It was an easy shoot to say the least.”
Unfortunately people only remember Gabriel as Halle Berry’s former significant other but he is frequently listed on People Magazine’s Most Beautiful List (no surprise) and has modeled for Hugo Boss, Louis Vuitton, Tommy Hilfiger, Gianni Versace, Calvin Klein, DKNY, Valentino, GAP, Nautica, and more.