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NIVEA Lip Care Announces “Style, Uncapped” Campaign w/ Rebecca Minkoff

Last year NIVEA Lip Care announced their wonderfully creative Style, Uncapped campaign, a customized lip care design campaign that celebrates the personal style of consumers, with designer Charlotte Ronson – NIVEA Lip Care Design Your Own Cap Contest. The campaign gives you, the consumer, a chance to design and purchase your own lip care cap creation and make every kiss memorable. This time they team up with fabulous designer, Rebecca Minkoff

I, along with a few other lucky media outlets, were invited to be one of the first to experience and design our own NIVEA Cap. Thanks to Nivea and the Style, Uncapped campaign, you will be able to choose from over 400 patterns and symbols, including Rebecca Minkoff’s design, and an variety of colors when creating their caps as well as more than 200 new symbols, 200 new patterns and 12 new design themes.

Nivea has come up with some wonderful ways to celebrate kisses, they understand that that each kiss is unique, must like each possible cap design. In support of this fun and expressive campaign, Rebecca Minkoff created a Limited Edition design (one of which, Rebecca Minkoff-Blue, is pictured above) inspired by her spring 2013 collection, which is also available for purchase on the Style, Uncapped website.

“I’m thrilled to be partnering with NIVEA,” said Rebecca Minkoff. “Like the brand, I appreciate and encourage self-expression. With this first of its kind program, we will give everyone in America the opportunity to make their lip cap their best accessory – and I know all too well about the importance of a great accessory.” I had the opportunity to ask Rebecca about tips for new designers and her inclusion of his signature embellishment, studs, in her collection – see this interview below:

The Style, Uncapped website also allows you to create personal accounts to access previous designs and designs-in-progress, browse the Gallery to explore other designs for inspiration, share your final design on Twitter, Pinterest and Facebook, as well as the site’s Gallery and order 1-5 custom designs for $6/cap, 6-20 at $5/cap and 20+ at $4/cap. In just two weeks, your personally designed cap and NIVEA Lip Care product will be in your hands.

Create a special gift for your love, your mom, dad, etc – what are you waiting for, go to and start creating.

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1 comment

Amanda Raye June 28, 2013 at 5:23 pm

Definitely a cool partnership. I love both Rebecca Minkoff and Nivea!


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