Sanrio/Hello Kitty’s Gudetama, the Lazy Egg, Makes his U.S. Debut

Not since Humpty Dumpty and colorful Easter Eggs, has an egg so captured our hearts. Already a huge hit in Japan, the newest member of the Sanrio/Hello Kitty family, Gudetama – the lazy egg, will charm you with his adorable laziness. Gudetama is the ultimate slacker, he rocks himself to sleep in his shell, curls up in a bacon blanket, takes naps on a bed of rice, and has no motivation to do anything else but lay around.

Brand new to the US as of today, Gudetama makes his debut on Sanrio.com, and in select Sanrio stores. This lazy egg seeks to do nothing more than what he always does, but we do notice we share the same reactions to some things as he does, like Mondays, wanting to be surrounded by bacon, and those days we just don’t want to move. This adorable new Sanrio character makes his debut on a few limited edition products, such as pens, notebooks, mugs, and plates, ranging in price from $2.75 – $19.00, with much more to come. If you love Hello Kitty stuff, you’ll love what’s in store from Gudetama.

We’re personally fawning over the Ceramic Side Plate and 10oz Ceramic Mug, the perfect combination to enjoy a late breakfast on a lazy Sunday morning. Want to know more about Gudetama – the lazy egg, check out more of his adorable laziness on www.sanrio.com, Instagram, Twitter, and Facebook, but don’t disturb him much, he can’t be bothered.

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