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Sanrio and Loot Crate Unveil Mystery Gift Box Subscription

The subscription box industry just got another exciting candidate. Fans of all things Hello Kitty, be ready for some surprise continuous adorableness. Sanrio, the global lifestyle brand best known for Hello Kitty, Chococat, My Melody, Badtz-Maru, and Keroppi, has teamed up with Loot Crate, the monthly, themed mystery subscription box to launch their first gift box subscription. The Sanrio and Loot Crate, named the Sanrio Small Gift Crate, was unveiled today at the Sanrio booth #536, during Comic Con with Hello Kitty and Sanrio ambassadors joining in on the unveiling. The quarterly, mystery subscription launches in November (Hello Kitty’s and our birth month) and will feature exclusive, super cute Sanrio products delivered to you four times a year.


The Sanrio and Loot Crate Small Gift Crate will feature exclusive collections of never before seen Sanrio products including apparel, collectibles, accessories, and more. The Sanrio and Loot Crate mystery box is inspired by Sanrio’s ‘small gift, big smile’ philosophy, the foundation for all their characters and products, the concept that elicits the ‘surprise and delight’ that is distinctly Sanrio.

The above crate is the Sanrio and Loot Crate in the subscription series and is themed around Hello Sanrio, a new multi-character brand from Sanrio. This new will character usher in an immersive world uniting multiple Sanrio characters and their fans through unique products and content. The crate features an assortment of exclusive products and content from Japan, featuring the characters you know and love – Hello Kitty, Chococat, My Melody, Keroppi, Gudetama, Badtz Maru, Little Twin Stars, and Pompompurin, among others. The crate features artwork and core Sanrio products that fans are sure to enjoy. Additional crates will be available in 2017 and will feature various themes that celebrate your favorite Sanrio characters and unique products.

To be one of the first to know when Sanrio Small Gift Crate goes on sale, click on and enter your email.

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