Lone River Beverage Company, known for pioneering Ranch Water in a can, is spicing up summer with the debut of its Lemonade Splash Variety Pack. This vibrant new lineup reimagines a beloved American classic with a Far West Texas twist, rooted in the brand’s origin story and made for those sunny, post-adventure moments.
The Lemonade Splash Variety Pack includes four refreshing flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry. Each can is lightly carbonated, gluten-free, and contains 100 calories or less, no more than 3 grams of sugar, and a sessionable 4% ABV. Crafted with premium ingredients, it’s a guilt-free reward after any kind of movement, big or small.
To kick off the launch with a little extra zest, Lone River is teaming up with Strava, the go-to fitness app, and Cooldown, the community-run club with major vibes, for a series of playful, feel-good fitness moments that make moving your body as fun as cracking open a cold one. Whether you’re hiking rugged trails or taking a walk around the block, Lemonade Splash is your perfect post-activity sip.
“At Lone River, we’ve always believed the spirit of the West is more than a place — it’s a way of life rooted in independence, grit, and forging your own path,” said Katie Beal Brown, Founder & CEO of Lone River Beverage Co. “Our partnerships with Strava and Cooldown are about honoring that spirit — inviting people to embrace everyday adventures and find joy in the journey, where movement leads to meaningful connections with the outdoors and with one another.”
As part of this initiative, Lone River is hosting a Variety Pack Challenge on Strava. From July 14th to August 4th, participants are invited to complete 8 days of 30-minute outdoor activities, from yoga and running to cycling and more. While repeating activities is fine, embracing variety is encouraged, just like the mix found in every Lemonade Splash pack. This isn’t about mileage or speed; it’s about celebrating movement and everyday adventures.
Those who complete the challenge will be eligible for exclusive prizes, including Lone River merchandise, a top-tier wearable fitness tracker favored by founder Katie Beal Brown, and a year-long Strava membership. One lucky winner and three friends (21+) will also enjoy the grand prize: a luxury glamping trip to the 2025 Runningman Festival, blending trail time with total relaxation.
In addition, Lone River will join Cooldown for a nationwide tour of community runs, beginning May 1st. As the official beverage sponsor, Lone River will offer celebratory cans of Lemonade Splash at select run club events, bringing flavor to fitness and giving runners a fresh new reason to toast at the finish line.
The Lemonade Splash Variety Pack is now available in 12-packs of 12oz cans for $17.99. Whether you’re hitting the trail, playing pickleball, or relaxing with friends, this variety pack is best served chilled and ready for your next great moment. Find your pack at www.loneriverbevco.com and make every day a splash.
