What can this season’s attendees expect? A high-energy workout session given by Dr. Oz’s own personal trainer, Joel Harper, the opportunity to get glammed up (complimentary makeup touch-ups, a braid bar, a nail bar, and massages) with Reddera, a newly launched, on-demand beauty app, low-guilt cocktails inspired by the “dating appetites.” of guests presented with Elena Murzello, author of The Love List, from Arizona and Skinnygirl Sparklers, wines and a Fashion Confessional booth from Blue Nun Wines, and for those who are not drinking, the refreshing and replenishing, natural olakino water from Koa. TechStyle guests will be indulging in new flavor, Koa Raspberry, which launches in NYC later this month.
At TechStyle, guests will also partake in the shoppable selfie stages by Stylinity, an innovative new platform that turns selfies into retail opportunities. Attendees will be able to get glammed up, pose for a pic and share their looks on social media, enabling their followers to shop the looks, while the selfie takers rack up reward points. This has been a very chilly fashion week, and it’s taking a lot of keep warm, Peter Williams, the designer behind Shaman Furs and part of the Yup’ik Eskimo tribe, will be on hand to present his sustainable furs and a fascinating discussion on his tribe’s the spiritual relationship with marine animals, and last but certainly not least, getting around fashion week can be trying, so GoGreenRide will be offering complimentary rides to and from the experience for invited guests.
We can’t wait to see all that TechStyle Lounge has to offer.
