“By Alanna,” an exciting swimwear brand founded by Alanna Murray, is redefining the swimsuit shopping experience with its thoughtfully designed, full-coverage swimwear. Understanding the struggles many women face in finding the perfect swimsuit, “By Alanna” aims to make women feel confident, comfortable, and excited to wear their swimsuits. With a keen understanding of women’s challenges in finding comfortable and stylish swimsuits, Alanna created a range of swimwear that combines functionality with fashion.
Each piece is designed to make women feel confident and carefree, ready for any activity. Alanna’s dedication to quality and customer satisfaction has made “By Alanna” a beloved brand among its customers, who appreciate the comfort and style of her designs.
Alanna taught herself how to sew and began making swimsuits in her NYC apartment during the COVID-19 pandemic, cutting her pattern pieces and creating the sizing. Early feedback from her first customers on was positive, with many praising the swimsuits for being exactly what they were looking for. This initial success and her videos of the swimsuits going viral on TikTok turned her hobby into a sensational brand. She has since collaborated with various manufacturers to develop more styles and prints, leading to the diverse and high-quality selections currently available. The process has been fulfilling and energizing for Alanna, turning a hobby into a thriving business.
With a variety of styles available, each By Alanna swimsuit is designed to offer comfort and functionality, allowing women to enjoy any activity without worry. The wide range of rich prints and vibrant colors ensures there is an option for every body type and style, making these swimsuits a favorite among customers.
As a special offer, the brand provides a discount code to encourage you to experience its quality and design for yourself. This initiative reflects Alanna’s commitment to making stylish and comfortable swimwear accessible to all.
Alanna continues to innovate and provide stylish, comfortable, and full-coverage swimwear options for women everywhere. She plans to continue designing stylish swimsuit options, working toward her goals of selling her designs in brick-and-mortar stores and showcasing her swimsuit collection in fashion shows. With a focus on quality, customer satisfaction, and elegant design, “By Alanna” is set to become a leading name in the swimwear industry.
