Guinness proudly presents the Guinness Lovely Day Project, a nationwide celebration of the connections that bring us together over a pint. This St. Patrick’s Day, they invite you to share your special moments with them. Whether you’re toasting with lifelong friends or forging new bonds, your story could be the highlight of their next big campaign!
The famed brewer has teamed up with POV to make capturing and sharing your St. Patrick’s Day celebrations easier than ever! Just scan the QR code when you spot it or visit pov.camera/guinness to add your photos to the official St. Patrick’s Day camera roll. Your moments could be featured on @GuinnessUS social channels, displayed on billboards, or even included in an upcoming Guinness commercial!
“Guinness is made by our brewers, but it’s always been brought to life by the people who enjoy it,” said Joyce He, Vice President, Guinness. “We want to find and tell the real stories of the people behind the pints, and highlight what a ‘Lovely Day for a Guinness’ really looks like. I know we will uncover an incredible range of moments filled with genuine fun, connection, and celebration — what St. Patrick’s Day is all about!”
As part of this nationwide celebration, Guinness will be traveling the country to uncover unexpected moments of joy and connection. From coast to coast, they’re on a mission to showcase the diverse and vibrant ways people come together over a pint. Beyond the launch of the Lovely Day Project, they’re making sure the St. Patrick’s Day celebrations continue with a variety of exciting events and activities, including:
- 40 Days of Guinness Giveaways: A daily sweepstakes leading up to St. Patrick’s Day with fantastic prizes, including a grand prize trip to the new Open Gate Brewery in London. Enter for your chance to win at cheers.guinness.com/st-patricks-day-countdown.
- Misneach Festival: Guinness is teaming up with Dermot Kennedy’s new global music festival, celebrating Ireland’s musical heritage. Follow Guinness on social media for a chance to win tickets to the Boston shows during St. Patrick’s Day week.
- America’s Most Storied Parades: Guinness will proudly march in parades across the country, including New York City, Boston, Chicago, Savannah, and San Francisco.
- Chicago’s Annual River Dyeing Festivities: Guinness is once again sponsoring this beloved tradition in partnership with the Chicago Plumbers Union on March 16th.
- Guinness Open Gate Brewery Events: The Chicago and Baltimore breweries will host live music, delicious food, and unique brews like Irish Breakfast Amber and Clover Honey Ale throughout March.
- Pop-Up Bagels Collaboration: Enjoy a limited-edition Guinness-infused cream cheese schmear at PopUp Bagels locations and the Chicago Brewery during the river dyeing festivities.
- Victor Victor Worldwide Immersive Pop-Up: Bringing Irish pub culture to life in New York, this experience will serve up pints alongside an exclusive creative showcase beginning March 18th.
Follow @GuinnessUS to stay updated on all the exciting celebrations. For those opting for a break from alcohol, try a Guinness 0 to keep the St. Patrick’s Day spirit alive. Cheers to real moments, real people, and a real good time!
