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NYFW Debut: Farm Rio FW17 Collection Makes Its First NYFW Appearance

We find that we enjoying attending fashion presentations a lot more than runway shows during fashion week. For one thing, you’re not waiting an hour for a fifteen-minute show, and my favorite part, you get up close and personal with the fashion looks to see their details. After blowing everyone away at Coterie, 19-year old Brazilian fashion brand Farm Rio, born in a small stand of a fashion flea market, made their first NYFW debut highlighting the brand’s collaboration with Adidas Originals. We know Rio has always been a great source of inspiration for fashion and that is exactly what the Farm Rio FW17 Collection celebrates.

The freezing New York winter temperatures were quickly forgotten when we stepped inside the tropical escape. We sipped on delicious Leblon Caipirinhas while surrounded by tropical plants and feBossanovasanova-inspired Brazilian house music. The Farm Rio FW17 Collection features a vibrant and graphic color palate, with a mix of winter tones illuminated by points of light and hot colors, such as yellow and red. The idea behind this vivid color palate is to bring warmth with a tropical vibe to the cold season proving that you can rock standout colors in the winter. The collection, owned by designers Marcello Bastos and Katia Barros, successfully captures the essence and soul of their lifelong inspiration: the Carioca girl.

The fall and winter seasons have always been ideal moments to layer and mix prints and fabrications, adding a new dimension to contemporary and stylish looks.  As you can see the looks from the Farm Rio FW17 Collection are perfect for layering and blending. The artisanal and handcrafted materials, with an emphasis on crochet, are important aspects of Farm Rio FW17 collection. The collection also boasts fun accessories and head adornments that mix the tropical climate of Rio de Janeiro and Japanese pop culture.

Along with New York’s fashion elite, the presentation was attended by model Niki Taylor and actress Danielle Campbell (pictured in the first photo in one of the Farm Rio looks). The Farm Rio FW17 Collection is available in the US at all doors of Anthropologie, and www.RevolveClothing.com.

Diesel & Adidas Originals Introduce a Limited Edition Sneaker Series

Adidas Originals and Diesel, who originally joined forces to create a special denim collaboration in 2008 has come together again to develop an exclusive Diesel/Adidas Originals sneaker collection: five classic Adidas styles re-designed by Diesel

This limited edition footwear series launched January 20th 2011, with only 10,000 pairs available globally. You can also check out diesel.com starting Thursday, January 27th, 2011 to be the first successful owner of one of the 10,000 Diesel/Adidas limited editions.

“Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder) says “I am a huge fan of Adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by Adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on Adidas classic kicks!”

Ben Pruess, VP Adidas Originals: “Our two brands continue to share a great relationship built on our mutual respect and admiration for each others business and expertise. Following the recent collaboration in which we used the Diesel expertise in denim to create a new segment for Originals, this new sneaker project allowed us to approach the product creation in reverse. Working together with Diesel always results in a positive sharing of ideas. Their perspective makes for great products and gives us a better understanding on how others would interpret our collection.”

The carefully selected iconic Adidas silhouettes build on the inspiration deriving from the combination of the most recognizable and exclusive details from both brands.

Which Diesel/Adidas sneaker is more you? I’m loving the Forum Mid Diesel Lea where Punk meets Rock-n-Roll.