It’s creation came as a result of Preston Willingham’s passion to ease his father’s back pain and help him get back to fully enjoying life. It can be used on any surface – hard or soft. When I update my blog, I tend to do it while sitting on my bed to be more comfortable and I find that I tend to lean forward which doesn’t help my back. The Backjoy Posture+ has helped A LOT!! I started using it the very same night I got one to test out at an Editor’s Showcase and it literally makes you sit in the correct and proper position.
Since using it, I find that though I am still sitting in the same position for hours on end, my lower back doesn’t hurt like it usually does and I have eliminated the need for my back massager and almost daily dose of Excedrin. In a nut shell, Backjoy Posture+ does for your back what Crocs does for your feet (though I admit, the Backjoy Posture+ is much cuter). The BackJoy Posture+ is designed using the brand’s patented Applied Postural Science (APS™) Technology that automatically tilts, cups and floats the pelvis upright so you can find your most balanced and comfortable posture. The product facilitates Dynamic Sitting™, automatically adapting to movements, to provide constant strain-free comfort and optimal posture. BackJoy Posture+ is constructed with Advanced Core Material™.
The BackJoy Posture+ retails for $39.99 and can be purchased online at www.backjoy.com or at select retailers, including 200 Duane Reade stores in New York. It comes in a variety of vibrant colors, including red, blue, yellow, fuchsia, orange and black.