In comes Backjoy Posture+, a preventative everyday seat enhancement, made with Crocs technology, that helps you sit more comfortably and correctly, improving posture, strengthening core muscles and avoiding life-limiting back problems. This is really great, as having life-limiting back problems is not something that people want, particularly as it might mean that they will have to get surgery to help them with it from a place like the Scoliosis Institute. Although it’s not the end of the world, it’s not exactly something which people should be aiming for, particularly when there is something that can be done to help avoid back problems.
It’s creation came as a result of Preston Willingham’s passion to ease his father’s back pain and help him get back to fully enjoying life. It can be used on any surface – hard or soft. When I update my blog, I tend to do it while sitting on my bed to be more comfortable and I find that I tend to lean forward which doesn’t help my back. The Backjoy Posture+ has helped A LOT!! I started using it the very same night I got one to test out at an Editor’s Showcase and it literally makes you sit in the correct and proper position.
Since using it, I find that though I am still sitting in the same position for hours on end, my lower back doesn’t hurt like it usually does and I have eliminated the need for my back massager and almost daily dose of Excedrin. In a nut shell, Backjoy Posture+ does for your back what Crocs does for your feet (though I admit, the Backjoy Posture+ is much cuter). The BackJoy Posture+ is designed using the brand’s patented Applied Postural Science (APS™) Technology that automatically tilts, cups and floats the pelvis upright so you can find your most balanced and comfortable posture. The product facilitates Dynamic Sitting™, automatically adapting to movements, to provide constant strain-free comfort and optimal posture. BackJoy Posture+ is constructed with Advanced Core Material™.
The BackJoy Posture+ retails for $39.99 and can be purchased online at www.backjoy.com or at select retailers, including 200 Duane Reade stores in New York. It comes in a variety of vibrant colors, including red, blue, yellow, fuchsia, orange and black.