Launch of Swatch Watches New Gents Collection

Do you guys remember your first Swatch watch? I do and boy can I tell you I bragged and showed it to everyone who stopped to listen. A Swatch said, you have arrived! You are officially a cool teenager! You have re-spon-si-bil-i-ty! Be on time!

Last week we attended an event for the avante-garde watch company and it invoked those feelings of yesteryear when I was a teen. It’s truly an exciting, innovative time-piece. So many celebrities came out to support Swatch. Twilight Saga’s star Nikki Reed hosted the launch of the newest collection of Swatch’s New Gent Collection.

 

Reed was joined by her Twilight Co-Star, Chaske Spencer, Susan Sarandon, Gossip Girl’s Kelly Rutherford, The gorgeous “Jessica” Models (Jessica White and Jessica Stahm), Chris Brown, Fabolous, etc. The new collection was inspired by the Swatch Gent originals from 1980’s but updated with a bigger dial and fresh winter colors. Guests took over the penthouse at the Gansevoort Park Avenue and enjoyed specialty drinks named after the watches – hors d’oeuvres and sounds by violinist Caitlin Moe and DJ Mia Moretti.

 
 

The night was so exciting, reminiscent, and fun. My favorite from the collection is the Purple Rebel. It is a deep jeweled purple with turquoise dials and accents. Check it out below.

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