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Woolrich John Rich & Bros Black Label Fall 2011 Women’s Presentation

Outerwear and sportswear collection company, Woolrich John Rich and Bros, launched a new premium Black Label collection for women by Paula Gerbase during Mercedes Benz Fashion Week. The Woolrich John Rich and Bros. Black Label collection has given London based designer, Paula Gerbase, a new platform to continue and further develop her exploration of femininity versus masculinity.


Throughout her design process, Paula Gerbase studied the traditional Woolrich hunting and fishing garments and stripped them down studying and getting acquainted with the softer, inner workings of the garments; ultimately searching for a lighter, more feminine take on the predominantly masculine sporting garments. This led to a lighter feeling and more paired down shapes for women, synonymous with Paula’s own distinct style.

Gerbase’s unique aesthetic is ever present in the Fall/Winter 2011 collection through exclusive woolen yarns and constructions, unique silk prints and fading cashmere knits in harmonized downplayed shapes and contrasting proportions for the modern Woolrich John Rich and Bros. woman.


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