Take the Tuck In. Turn Off Pledge w/ P&G’s Sweet Dreams Collection

It’s a fact that we do not get enough sleep and even if you get a good amount, it’s still not the full, deep sleep we need for our bodies to repair itself, regenerate tissues, build bone and muscle, and strengthen our immune system. Procter & Gamble, along with Dr. Ian Smith, and Jeannette Kaplun have partnered together to help you Tuck In and Turn Off, to get a really good night of sleep, starting in the laundry room. The regimen, all of which are official products of the National Sleep Foundation, includes: Tide® plus A touch of Downy™ Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy Infusions® Sweet Dreams™ and Bounce® Sweet Dreams™.

As bloggers and social media addicts, we are guilty of being constantly connected to our mobile devices, so it’s difficult to cut ourselves off from our tech vices at a decent time to get some real sleep. In fact, 41% of Americans report having problems with tossing and turning at least a few nights a week. Thanks to Dr. Ian Smith, Jeannette Kaplun, Tide, Downy and Bounce, we now have the tools to Tuck In & Turn Off.

Transforming a section of Grand Central Station’s Vanderbilt Hall into a Mid-Summer’s Night Dream-like bedroom hideaway that looked and smelled so wonderful, we almost jumped in. Dr. Ian Smith shared with us the value of sleep and how to get a better night’s sleep every night.

The P&G Sweet Dreams Collection is a line of products formulated with ingredients to clean, soften and freshen all your bedtime fabrics, from your linens to your pajamas, helping to create an ideal sleep environment so that you can relax in order to fall asleep. To commit to getting a good night’s sleep, P&G is challenging the nation to take the “Tuck In. Turn Off” Pledge, which goes as follows:


“I pledge…
To unplug earlier with all of my might
And sleep eight blissful hours each night.
To unwind for 30 minutes ‘fore I lay down my head,
With no texting, tweeting, or browsing in bed.
I’ll tuck in and turn off, no need to count sheep.
Cocooned in scent-y softness, 

I’ll fall fast asleep.”

The “Tuck In. Turn Off” Pledge aims to combat the distraction by our phones, computers, iPads and TVs, too close to bedtime by encouraging everyone to turn off their tech devices at least 30 minutes before you go to sleep and tuck in to clean fabrics infused with the soothing scent and softness of the Sweet Dreams Collection. We love the scent of sweet lavender with gourmand vanilla and cedar undertones that is present throughout the entire Sweet Dreams Collection and look forward to enjoying a truly restful and rejuvenating night of sleep.

Now, we have to ask, will you commit to taking the pledge?

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