Macy’s Scent Stories and 42nd Annual Macy’s Flower Show

The 42nd Annual Macy’s Flower Show was the spectacular backdrop to showcase the vast array of available men’s and women’s fragrances, and the spring season’s signature scents. The scent event, held on National Fragrance Day, was the perfect way to get to know the various Macy’s Scent Stories. The scent event guides customers to find their perfect scent, through Macy’s selection of fragrances. From March 23rd and runs until April 2nd, customers can discover the right fragrance for them. The fragrances are categorized in six Scent Stories – Romantic & Feminine, Sexy & Glamorous, Confident & Sophisticated, Fresh & Flirty, Fresh & Understated, and Powerful & Masculine.

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To help celebrate the scent event, five perfumers from the famed houses were on hand to share their expertise on their craft and fragrances. They included (from left to right), Frank Voelkl of Firmenich, Pascal Gauvin of IFF, Harry Fremont of Firmenich, Rodrigo Flores-Roux of Givaudan, and Ralf Schwieger of MANE (pictured below with Elizabeth Musmanno, President of the Fragrance Foundation and event Host Linda Levy, Macy’s VP and DMM Fragrances).

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At the early morning event, guests were ushered through the Macy’s Scent Stories stations where the Perfumers highlighted their fragrance of the season

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Harry Fremont of Firmenich, at the Romantic & Feminine station, highlighted Ralph Lauren Tender Romance,  a delicate floral fragrance that “celebrates the sweet and gentle moments of falling in love for the first time.”

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Frank Voelkl of Firmenich, at the at the Sexy & Glamorous station, highlighted Gucci Bamboo, an intense fragrance that celebrates the duality of women,  strong and graceful, soft and intense.

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Ralf Schwieger of MANE, at the Confident & Sophisticated station, highlighted Giorgio Armani Si (our favorite scent), a sensuous fragrance that celebrates the modern woman who embodies modern femininity, grace, strength and an independent spirit.

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Pascal Gauvin of IFF, at the Fresh & Flirty station, highlighted Calvin Klein CK2 (only available at Macy’s),  a dual-faceted scent that balances spicy electric freshness and the warmth of magnetic woods. We find ourselves loving this sequel more than it’s predecessor, from its wonderful magnetic juice, to its inspiring bottle (which stands upside down by the way).

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Last but certainly not at all least, was Rodrigo Flores-Roux of Givaudan at the Powerful & Masculine station, who highlighted the John Varvatos and John Varvatos Dark Rebel fragrances, to distinct scents to celebrate today’s strong, modern man. One is sophisticated yet relaxed, while the other is cool, sensual and sophisticated fragrance.

After the scent event, we were invited to tour the stunning floral arrangements that made up the 42nd Annual Macy’s Flower Show, whose theme was “America the Beautiful” inspired by the stunning regions that make up this great country.

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You may recognize iconic structures like the San Francisco’s Golden Gate Bridge and the Statue of Liberty’s torch, among others at the show. we had a wonderful time discovering our new signature scent and taking in the floral beauty that is the X 42nd Annual Macy’s Flower Show. Take a look at some photos from the event and make sure to visit Macy’s Herald Square to get to know the Macy’s Scent Stories and the beautiful flowers.

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