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G-SHOCK’s 40th Anniversary Celebration with J Balvin

In celebration of its 40th anniversary, G-SHOCK, the pioneering and iconic watch brand renowned for its durability and cutting-edge technology, hosted a spectacular press conference and concert featuring international superstar J Balvin. The event not only commemorated G-SHOCK’s four decades of pushing the boundaries of watch design and technology but also underscored the brand’s commitment to innovation, fashion, and global culture.

G-SHOCK's 40th Anniversary Celebration with J Balvin

Media representatives, influencers, and key industry figures first attended a press conference that honored G-SHOCK’s enduring legacy. The event featured notable speakers, including the “Father of G-SHOCK” Kikuo Ibe, G-SHOCK’s leadership team, and esteemed guests like Ariel Adams and Joe Staley, with Professional Snowboarder Louie Vito as the moderator.

G-SHOCK's 40th Anniversary Celebration with J BalvinG-SHOCK's 40th Anniversary Celebration with J Balvin G-Shock founder Kikuo Ibe

Mr. Ibe, in a poignant keynote address, reflected on the brand’s origins and its relentless pursuit of toughness and innovation. During the conference, G-SHOCK unveiled its Dream Project #2, a luxury, AI-designed timepiece set to be auctioned at PHILLIPS on December 9th and 10th.

G-SHOCK's 40th Anniversary Celebration with J Balvin

The timepiece, with a design paying homage to the brand’s heritage, incorporates the latest advancements in watchmaking technology, exemplifying G-SHOCK’s commitment to staying at the forefront of innovation. Below are a few styles from the 40th Anniversary watch offerings, which we will be highlighting separately soon.

G-SHOCK's 40th Anniversary Celebration with J Balvin G-SHOCK's 40th Anniversary Celebration with J BalvinG-SHOCK's 40th Anniversary Celebration with J BalvinJ Balvin

Following the press conference, fans, and friends of the brand were treated to an electrifying concert by J Balvin. The global music sensation, known for his energetic performances and innovative style, expressed his enthusiasm for G-SHOCK and its 40th-anniversary celebration. Celeb attendees included Ja Rule, Matt Dillon, Dave East, Jojo Simmons, Alexandra Richards, Luis Guzman, and more.

G-SHOCK's 40th Anniversary Celebration with J Balvin
J Balvin performs
G-SHOCK's 40th Anniversary Celebration with J Balvin
J Balvin performs

The celebration, featuring J Balvin’s greatest hits and a thrilling visual experience, exemplified G-SHOCK’s dedication to pushing boundaries, embracing innovation, and staying connected with its global community. As a brand that has solidified its place in the world of fashion and technology over the last four decades, G-SHOCK’s 40th-anniversary celebration marked the beginning of a new chapter, symbolizing its continued commitment to shaping the future of timekeeping.

 

 

 

 

 

 

 

Kikuo Ibe & J Blavin Photo Credit: Shutterstock – Andrew Walker & Adela Loconte

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