Cupcake Vineyards, renowned for its exceptional wines, has teamed up with Netflix to launch a tantalizing new addition to its collection: the Cupcake Vineyards “Love Is Wine” Chardonnay. The wine made its debut ahead of the Season Six premiere of the unscripted series that’s generating the most buzz, the beloved reality dating series, “Love Is Blind.” On February 14th, you can indulge in the limited-edition offering as you enjoy the premiere of the most talked about unscripted series. “Love Is Wine” Chardonnay is poised to capture the hearts of wine enthusiasts and fans of the show alike.
Inspired by the enchanting golden goblets of Love Is Blind, the “Love Is Wine” Chardonnay captures the essence of elegance and romance. Partnering with Cupcake Vineyards, the leading premium wine brand by volume, this collaboration harmoniously blends with the show’s core themes of love, connection, and the eternal quest for happily ever after. With notes of creamy butter, apricot, apple, and vanilla, the Love Is Wine Chardonnay promises a sensory journey that complements its exquisite packaging and resonates with discerning palates.
“Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us,” said Helen Kurtz, CMO for Cupcake Vineyards. “We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.”
“Love Is Blind,” consistently ranking in Netflix’s global Top 10, follows the captivating journey of singles navigating love and relationships in unconventional ways. With its signature question, “Is love truly blind?”, the series sparks conversations about the nature of love and human connection, themes echoed in the Love Is Wine campaign.
Featuring alumni cast members from previous seasons, the campaign invites viewers to re-enter the world of the pods, where confessions of love take on a delightful twist. Through clever wine puns and playful interactions, the alumni reveal their affection for the Cupcake Vineyards’ “Love Is Wine” Chardonnay, igniting excitement among fans. Fan favorites Micah Lussier (S4), Taylor Rue (S5), Bartise Bowden (S3), and Marshall Glaze (S4) are all featured in the campaign.
To further celebrate the collaboration, Cupcake Vineyards introduces the “Golden Goblet Sweepstakes,” offering you the chance to win daily prizes and a grand getaway to a romantic resort in Playa del Carmen, Mexico, as featured on Love Is Blind. To enter, simply scan the QR code under the cap of Love is Wine Chardonnay, Cupcake Vineyards, or Cupcake LightHearted still wines.
Available online and in select retailers nationwide, including Walmart, Kroger, and Albertsons, the Cupcake Vineyards Love Is Wine Chardonnay invites wine lovers to indulge in a taste of romance. Whether enjoyed alone or shared with a special someone, each sip promises to evoke the magic of love, making every moment unforgettable.