Pantone has revealed the 2025 Color of the Year: 17-1230 Mocha Mousse, a soothing shade of mellow brown radiating sensorial warmth and comfort. As the global authority on color and a leader in professional color standards for the design community, Pantone describes 17-1230 Mocha Mousse as an evocative, soft brown that delights the senses. Its rich undertones, reminiscent of cacao, chocolate, and coffee, evoke a sense of indulgence and appeal to our innate longing for coziness and relaxation.
With a growing trend toward reconnecting with nature, Mocha Mousse aligns perfectly with this movement. Its organic, authentic tone pays homage to the natural world, offering a harmonious balance between the modern and the timeless. This comforting hue captures the essence of sustainability and creativity, making it versatile for various industries, including fashion, interior design, and consumer goods.
“Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”
Global Partnerships and Launch Initiatives:
Pantone collaborates with trendsetting brands each year to integrate the Color of the Year into innovative products. For 2025, notable partners include Motorola, Joybird, Pura, Wix Studio, Libratone, Spoonflower, IPSY, Society6, Ultrafabrics, Capsule Eleven, Oyuna, and Post-it. These collaborations highlight Mocha Mousse’s adaptability and its appeal across diverse industries.
Pantone is taking the celebration globally to mark the 26th anniversary of the Color of the Year. For the first time, the company will host a series of events and experiences in major cities, including New York, London, Shanghai, and Mumbai. These events aim to make Mocha Mousse accessible to a worldwide audience, showcasing its versatility and inspiring creativity.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections, and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being,” added Laurie Pressman, Vice President of the Pantone Color Institute. “With that in mind, for Pantone Color of the Year 2025, we look to a color that reaches into our desire for comfort and wellness and the indulgence of simple pleasures that we can give and share with others.”
A Global Unveiling at the London Eye
The international celebration begins with an official unveiling at the London Eye. In a world-first, the iconic landmark will illuminate the London skyline in Mocha Mousse, introducing this rich, soothing hue to the public dramatically and memorably.
Mocha Mousse’s selection as the Color of the Year reflects a shift toward hues that evoke comfort, authenticity, and a deep connection with nature. Its rich yet understated tone is set to influence design trends globally, inspiring creators and consumers alike to embrace its grounding and timeless appeal.
