Step aside, Sephora Kids, Bliss is taking skincare back for grown-ups with comedian Iliza Shlesinger leading the charge. In a witty yet purposeful campaign, Bliss reassures Millennials and Gen Xers that skincare isn’t exclusive to the TikTok generation. As a spa-founded brand with a trusted legacy since 1996, Bliss is championing adult skin needs with a blend of humor and proven efficacy.
Inspired by her Netflix special Elder Millennial, Iliza’s latest venture with Bliss sees her navigating a beauty store filled with Gen Alpha shoppers. The campaign taps into her signature wit, delivering a refreshing take on the skincare conversation. At its heart is the Elder Millennial Skincare Kit, a streamlined four-step regimen curated with Iliza’s top Bliss picks. Designed specifically for adult skin, this kit prioritizes simplicity, real results, and a touch of nostalgia.
The Elder Millennial Skincare Kit offers a luxurious yet efficient skincare routine in four easy steps:
- One & Done Daily Cleanser with Ceramides, 6 oz: A multitasking creamy cleanser that removes makeup, excess oil, and impurities while replenishing hydration. Infused with ceramides, antioxidants, and plant-based hydration, it leaves skin calm, refreshed, and nourished.
- Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Moisturizer, 1.7 oz: A powerhouse moisturizer featuring clinical-grade vitamin C and tri-peptides to visibly brighten, hydrate, and promote bouncy, youthful skin.
- Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum, 1 oz: A potent serum designed to boost elasticity, shield against free radical damage, and enhance radiance. For maximum brightening, apply twice daily.
- Eye Got This Holographic Foil Eye Masks, 1 ct: These holographic masks provide an instant pick-me-up for tired eyes. Packed with a vegetable-derived serum and peptides, they help reduce puffiness, dark circles, and dehydration.
As a nod to its 1996 roots, Bliss is offering a ‘90s-inspired pricing event from January 28th to February 11th on Amazon, slashing the Elder Millennial Skincare Kit to just $30.00, that’s 50% off its regular price.
Bliss’s latest campaign is more than just a nostalgic throwback; it’s a celebration of self-care for those who grew up with dial-up internet, butterfly clips, and the original Friends finale. With Iliza Shlesinger at the helm, the message is clear: skincare is for grown-ups, and Bliss is here to make it simple, effective, and fun.
