If fragrance had a playground, KAYALI just turned it into a full-on house party in Los Angeles. Inspired by the Arabic phrase for “my imagination,” the brand leaned all the way into creativity, hosting a vibrant, Y2K-flavored celebration to introduce two new scents: KAYALI Eden Sweet Peach | 35 Eau de Parfum and Eden Plush Pear | 23 Eau de Parfum.
The setting felt less like a typical product launch and more like stepping into a dreamy, slightly nostalgic universe. Held at Nya WEST in Hollywood, the space was transformed into an “Eden” world where color, scent, and memory collided. Think early-2000s energy, but polished for today. Guests didn’t just walk in, they wandered through a sensory experience designed to spark curiosity and play.
One of the highlights was the fragrance layering bar, which brought KAYALI’s signature philosophy to life. Instead of treating perfume like a one-note story, the brand encourages mixing and matching scents to create something uniquely personal. Guests could experiment freely, combining notes until they found a blend that felt like their own invisible signature.
Then came the sweet surprises. A candy bar arranged in perfectly color-coordinated hues doubled as both a snack station and a visual feast. Even more eye-catching were the hyper-realistic fruit cakes by Catherine Zheng x TUCHA, sculpted to look like glossy peaches and pears. They blurred the line between dessert and art, and naturally became one of the most photographed moments of the night.
Adding to the playful atmosphere was a custom Eden Drive G-Wagon installation, giving guests a chance to capture that “main character” moment. Everywhere you looked, there was something designed not just to be seen, but to be shared.
The KAYALI eau de parfum fragrances themselves reflect this same spirit. Created under the vision of Mona Kattan, both Eden Sweet Peach | 35 and Eden Plush Pear | 23 are meant to feel uplifting and expressive. They build on the success of earlier favorites like Eden Juicy Apple | 01 and Eden Sparkling Lychee | 39, but push the collection into bolder, brighter territory. The idea is simple: scent should match your mood, and no two moods are ever the same.
Entertainment kept the energy high throughout the night. Retro arcade games added a playful twist, while the dance floor became the heart of the event. DJ Noodles spun a Y2K-inspired set that had guests fully leaning into the theme, and karaoke moments gave everyone a chance to step into their pop-star fantasy.
The crowd reflected the brand’s cultural pull, with creators, editors, and tastemakers all showing up to celebrate. More than just a launch, the event marked a new chapter for KAYALI, one that continues to blur the line between fragrance, storytelling, and immersive experience.
Both new scents are now available worldwide in multiple sizes, along with a limited-edition Eden Obsessions Miniature Set featuring all four fragrances. For anyone looking to bottle a little imagination, the newest additions to the Eden collection make a strong case.
