Journey to Younger Eyes w/ RoC Skincare & Duane Reade #Eyes4NYC

“I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.”

Ladies, we age, there’s no denying that but you can slow down the process thanks to amazing products like RoC Brand Skincare’s range of Retinol products. You may be wondering at what age should you start using anti-aging products. We’re here to tell you that time is now, especially eye creams. Preventative anti-aging is essential for deep wrinkle treatment and younger looking skin, especially if stress factors affects your skin. As bloggers, we experience long days and late nights staring at our computers for hours on end and I’ve personally been guilty of not properly taking care of my eyes. Our entire experience with RoC Skincare has definitely made us think twice about our lack of preventative eye skincare. As they say, “your eyes are the windows to your soul”, so why not keep them looking youthful.

With the combination of the amazing RoC Retinol Correxion products and Ray-Ban sunglasses we received, we are well on our way to great, younger looking eyes. Along with learning so much from world-renowned Dermatologist and Author, Dr. Debra Jaliman during a great and highly informative #Eyes4NYC Twitter chat, we also had the pleasure of doing something no one has…..walk the Duane Reade beauty aisle with the top Dermatologist during a public event at one of Duane Reade’s most beautiful locations – 40 Wall Street.

We, along with our readers, had the unique opportunity of getting inside skincare tips and tricks, answers to the most asked questions, the real truth (and myths) about anti-aging eye care, real knowledge on RoC Skincare and the benefits of Retinol from Dr. Debra Jaliman and Johnson & Johnson Research & Development Senior Director, Anna Prilutsky.

Some of our favorite tips included:

  1. Keep your skincare regime simple
  2. Always use sunscreen even on days it’s pouring rain and the sun is no where to be seen
  3. It’s never too early to start your anti-aging program and to start using Retinol
  4. keeping your skincare products in the refrigerator extends the life of the product
  5. If you’ve never used a Retinol product before (especially around the eyes), start with one for Sensitive Skin like RoC’s Retinol Correxion Sensitive Eye Cream
  6. Use a cotton round rather than your fingers to wash your face
  7. No need to go overboard on the amount of product you use. Using too much is a waste of money and does nothing for you

After the incredibly informative walk-thru, we sat down with the Dr. Debra Jaliman (below, left) and Anna Prilutsky (below, right) for a Q & A and a little more insight on how to properly care your the skin around your eyes. Check out a snippet below:

One of my readers and a fellow blogger, Jonique Hewitt (shown below listening intently), attended the event as my guest and shared her thoughts on the event and RoC Brand

“I feel more confident about using retinols now and will even be educating friends on using them effectively. Roc seems to have thought of everything so I’m not intimidated any longer. Dr. Debra’s book has been amazing too. Great simple advice to compliment the info I heard at the event.
I’ll be urging my readers to try RoC and to pick up the book.” – Jonique Hewitt, Confessions of a Product Whore

At the end of the event, we settled on a group photo to commemorate the wonderful event. If you haven’t started your anti-aging process or are new to Retinol, stop by any Duane Reade location to get better acquainted with RoC Skincare.

Duane Reade Introduces iBeacon to its #DRMobileApp

I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for #CollectiveBias and its advertiser.

Duane Reade has been making New Yorkers’ lives easier for decades but now the chain of pharmacy and convenience stores has a new way to get what we need, faster and easier thanks to a new iBeacon update to its mobile app. With this mobile app update to the #DRMobileApp, New Yorkers are rewarded with a Duane Reade shopping experience better than ever before. What’s new in the version 2.0? You can browse the store’s weekly ads and clip coupons and add them directly to your Wellness Balance Card, you have the ability to quickly print your photos from Instagram and your phone’s gallery to create photo cards, collage prints, posters, and canvas prints, you be reminded when it’s time to take your medication, and get points by logging in your activities such as walking/running, and setting activity goals.

While shopping at one of their many locations, the app also gives you access to lots of tools you need, like prescription refill by scan, creating your shopping list, keeping track of your points balance, locating which of the many Duane Reade locations are closest to you, and our favorite, the app lets you know what items are on sale based on your previous purchases. As a purchaser of numerous beauty items at our usual Duane Reade location, 42nd & 8th, we received instant notification that one of our favorite brands, Revlon, had items on sale. A quick trip to the LOOK beauty floor of Duane Reade led me to the aisle containing Revlon’s products.

The app gave us the option to clip the coupons (or unclip them if we changed our mind about purchasing) and automatically attach them to our rewards card thanks to iBeacon. This update to the #DRMobileApp greatly improves Duane Reade’s customer engagement and it’s the loyalty card program. Using our clipped coupons, we saved $1.00 each on a Revlon Super Lustrous Lipgloss and Revlon Nailart Suncandy Nailpolish.

Checkout is when we usually pray we have our rewards card on us to get it scanned for possible savings (that’s if we didn’t lose or forget it in another bag) but thanks to the Duane Reade app, all we had to do was have the barcode scanned to get the coupon savings as well as our points from the purchase.

Although we weren’t in the market to print any photos, take any medication or prescription pickups, we couldn’t help but check out those features, along with checking out our new points balance after this purchase.

The new iBeacon features are only available in 10 Duane Reade locations including 42nd and 8th, 36th and Broadway, 58th and 8th, 50th and Broadway, etc. If you’re like us and frequent Duane Reade as often as we do, you definitely need to download this app.  Not doing so may have you missing out on some wonderful savings. get the app here –

RoC Brand and Duane Reade #Eyes4NYC Giveaway

I am a member of the #CollectiveBias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.We are all too familiar with late nights sitting in front of a computer editing photos, researching articles and updating our site. The end result is lack of sleep and some very tired looking eyes. If you’ve ever had to stay up late working, studying or just enjoying some late night partying, you know just what we’re talking about. Several late nights lead to dark circles, puffiness, and over time crow’s feet, dryness, dull skin, and wrinkles around the eyes. Thanks to #CollectiveBias, RoC Brand, and their amazing anti-aging eye creams, we’re on our way to younger looking eyes…..and you will too when you win our RoC Brand and Duane Reade #Eyes4NYC Giveaway – an estimated retail value of $143.94.


That’s right, one lucky winner will win the above amazing prize pack, consisting of RoC® RETINOL CORREXION® Eye Cream,  RoC® MULTI CORREXION® 5 in 1 Eye Cream, RoC® RETINOL CORREXION® Sensitive Eye Cream, RoC® RETINOL CORREXION® Deep Wrinkle  Daily Moisturizer with SPF 30, RoC® RETINOL CORREXION® Deep Wrinkle Night Cream, and RoC® RETINOL CORREXION® Deep Wrinkle Serum.

So just how amazing are RoC Brand’s anti-aging products? Start by getting to know more about what’s in the awesome RoC Brand prize pack that we’re giving away.

RoC® RETINOL CORREXION® Eye Cream – combines an exclusive pure retinol and an essential mineral complex that is clinically proven to visibly reduce the signs of aging in the eye area.

RoC® MULTI CORREXION® 5 in 1 Eye Cream – features Hexinol™, an anti-aging breakthrough technology that visibly reduces dark circles and under-eye puffiness caused by biological stress.

RoC® RETINOL CORREXION® Sensitive Eye Cream – designed specifically for retinol-sensitive skin and retinol beginners, it diminishes fine lines, wrinkles and crow’s feet with virtually no irritation.

RoC® RETINOL CORREXION® Deep Wrinkle Night Cream – pure Retinol and an essential mineral complex clinically shown to firm the upper layers of your skin and visibly reduce even the deepest of wrinkles.

RoC® RETINOL CORREXION® Deep Wrinkle Daily Moisturizer with Sunscreen BROAD SPECTRUM SPF 30 – visibly diminishes deep wrinkles with pure retinol while it delivers a very broad and photostable UVA and UVB protection with an SPF 30

RoC® RETINOL CORREXION® Deep Wrinkle Serum – thanks to its pure retinol, this serum visibly reduces fine lines and deep wrinkles, and expression lines are smoothed and signs of photodamage are diminished.

RoC Brand and Duane Reade will be hosting an upcoming Twitter Party with Board Certified Dermatologist, Dr. Debra Jaliman (@DrDebraJaliman) on April 24th from 1:00 pm – 2:00 pm EST, follow along and join in with hashtag #Eyes4NYC. RoC and Duane Reade will also hold an in-store event on at the Duane Reade on Wall Street on May 1st from 6:00 pm – 7:00 pm that is open to the public, it’s a great time to learn all about the brand from the experts.

As stated at the beginning, one lucky reader will win the amazing skincare prize pack featured above. To enter, see the Rafflecopter entry below

Munch Madness with Duane Reade’s deLISH Snacks #DRMunchMadness

I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.

March may mean the beginning of spring but to sports fans, it is the most important time for college basketball. That’s right, it’s national championship time! To get ready, we started getting our Tournament brackets organized and scouted Duane Reade and their deLISH brand for our #CollectiveBias Munch Madness snacks that would keep us going during these intense games. We’re already fans of the deLISH Mini Red Velvet Cupcakes, so finding game time snacks was a breeze.


The question on our minds when we first entered Duane Reade was, what do we get for our game time Munch Madness? Which wonderful Duane Reade’s deLISH Snacks should we get? Do we go with chips and dip? Pizza? Pigs in a blanket or go for extra points with sandwiches and pot stickers? Either way, all those choices were found under the deLISH brand. We made a video of some of the amazing options that are available under Duane Reade’s store brand.

Unfortunately our game get-togethers have dwindled in size since some teams were eliminated quickly (not ours…yay!!) and we’re still here to cheer on Harvard Crimson and Duke Blue Devils (our personal top team picks). Since we were now a smaller sized-party, we decided to go with the following mix of yummy deLISH products – Kettle Cooked Potato Chips Sea Salt & Malt Vinegar, Kettle Cooked Potato Chips Sea Salt, Tortilla Chips Restaurant Style Multi-Grain, Frozen Spinach & Artichoke Cheese Dip, Blueberry Nut Blend Trail Mix, Colossal Cashews, Original Crackers, and Cranberry Blends Grape Cranberry Juice Cocktail for delicious cocktails.


The chips and dip were a huge hit (no one believed the deLISH Frozen Spinach & Artichoke Cheese Dip was not homemade – loved the big chunks of artichoke hearts), I should have bought more for myself. The Blueberry Nut Blend Trail Mix and Colossal Cashews combination kept our energy level up (there was lots of screaming and jumping around) and as Harvard beat Cincinnati 61-57 and secured it’s placed into the next round, we celebrated with a few glasses of deLISH Cranberry Blends Grape Cranberry Juice and vodka cocktails. Next game we’re keeping our eye on, Duke vs Mercer, then it’s back to Harvard and their game vs Michigan State…’s going to be an intense weekend. Check out some pics of our game time snacks before it was pulverized.


What are you snacking on during the tournament? You’ve seen our tournament picks and Munch Madness snacks, what are yours? Have you thought of visiting Duane Reade for your get-togethers? To get updates and more information the variety of Duane Reade deLISH products available, visit, follow them on Twitter – and Like them on Facebook –

Get FREE Jonathan Product Samples at Participating Duane Reade Locations

Love Hair products? How about Free hair products? Jonathan Product will be handing out free samples of Silky Dirt at participating Duane Reade locations during the month of May. If you always wanted to try the hair products from this famed hairdresser, now is your chance to take a sample home with you. See all the details and locations below:

Don’t let this opportunity to try this a sample of this great product now.

Johnny On the Spot – A Girl’s Best Friend

Sometimes the littlest thing can ruin your day – a deodorant stain on your chic black blouse, constantly having to pull your jeans up, bra or tank strap continuously slipping – these annoying little disasters can turn your fashionable day into a “Why did I wear this” day but fear not, Johnny’s here to save the day? Who’s Johnny you ask? It’s Johnny on the Spot from Miss Oops, your new best friend of course. Miss Oops is the brainchild of mother of two, Jennifer Higgins and is known to instantly take care of life’s little problems and fashion emergencies.

Offering fashion savers for the on-the-go modern woman, Miss Oops’s Johnny on the Spot is ever-ready to save you from those small fashion disasters. So you’re probably thinking, how can the Johnny on the Spot collection from Miss Oops help me? By offering these fabulous fashion fix-its:

Bosom Bandeau – Avert cleavage flashing disaster by getting instant coverage with this comfy, stretchable lace bandeau without the bulkiness of a cami or tank top.

Booty Covers – Leave the plumbers crack to the plumbers when rocking your favorite low-rise jeans by wearing this stretch lace band, which looks like a lace camisole, over your pants and under your shirts. Have no fear of accidentally showing off your midriff or butt.

Silicone Nipple Covers – the name says it all – no more juvenile questions of “Are you cold?” and no worries when not wearing a bra with that strapless top or when wearing a sheer shirt. The Johnny’s on the Spot Nipple Covers also have tapered edges that blend seamlessly under all tops and are reusable up to 15 times.

Deodorant Removing Sponge – Deodorant stains always seem to happen even with invisible deodorants, rub them and all other marks (makeup, etc) away with this amazing dry sponge. Easy to use and conveniently-sized, the sponge can be used on all fabrics, even on silk.

Apparel Tape – Have complete control over your falling bra straps, plunging necklines and gaping blouses and dresses. The hypo-allergenic adhesive Double-Sided Apparel Tape anchors your clothes securely to ensure no budges or mishaps while you’re on the go. This wonder product is available in two sizes with 36 strips to a box.

The Miss Oops Johnny on the Spot Collection can be purchased exclusively at Duane Reade.

NYC New York Color Presents Sizzling Summer Makeovers at Duane Reade

Attention all beauty and savings lovers – NYC New York Color continues to combine your love of both with their amazing new Spring 2011 Collection. NYC New York Color and celebrity makeup artist Mathew Nigara are taking Duane Reade Union Square by storm for an exclusive summer makeover event featuring NYC New York Color’s newest collection.

Mathew will demonstrate must have 5 minute sexy summer looks, transforming attendees into sizzling summer beauties. Guests can visit the NYC New York Color Hummer located in front of Duane Reade for a “before” photo upon arrival then return post-makeover for an “after” shot and upload to Facebook on site. All attendees will receive a limited-edition NYC New York Color tote bag with proof of purchase.

I advise you to get my ultra favorite NYC New York Color product, the amazing Smooch Proof 16HR Lip Stain – you will not be disappointed with the long wearing lip stain. Wear it matte or gloss it up with the Liquid Lip Shine. See event details below

Sizzling Summer Makeovers
June 22nd, 2011
11:00 am – 3:00 pm

Duane Reade – Union Square
52 East 14th Street
btwn. 4th Ave & Broadway

Back to Beauty Basics with Celebrity Makeup Artist Sam Fine

What do you do on a rainy Thursday night in NYC? Why not spend that time learning how to get back to beauty basics with the amazing Sam Fine, celebrity makeup artist whose clients include Jennifer Hudson, Tyra Banks, Iman, Patty Labelle, just to name a few. On this rainy evening, several Bloggers gathered with Mr. Fine at the now impressive Duane Reade in Herald Square to discuss his favorite beauty products.

I had a chance to do a quick interview with Sam about what his favorite basic beauty products are (it pays to get there early)

As more Bloggers joined the festivities, Sam further discussed his must have beauty products and took us on a tour of Duane Reade’s New Look Beauty Department while sharing secrets and bestowing wisdom such as

1. “keep Bronzer on the outer perimeter of your face for a more natural look otherwise you will just look burnt”

2. “if you love one product in a brand, you don’t have to use every product from that brand…not everything from that one brand will work for you”
3.”the same way you shouldn’t go grocery shopping on an empty stomach, do not go beauty shopping without focus or a specific list”
4. add gloss over lipstick for dimension and shine

He also showed us some key products that are a must in our makeup bag


 as well as answered our numerous questions about products, application and beauty rules (note: Sam Fine DOES NOT like beauty rules)

So basically ladies, try and try and try beauty products, return what doesn’t work (don’t be afraid to return products) and keep what does – you may be surprised by what products you fall in love with.