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Rafael Nadal – It’s in the (Armani) Jeans

A huge gaggle of fans (both male and female) crowded into Macy’s main floor to see Armani Jeans unveil the new 20-foot tall ad campaign featuring two-time Wimbledon champion, six time Roland Garros champion and defending US Open champion, Rafael Nadal.

After a brief photo op in front of the hot ad, the sizzling Tennis star then proceeded to the 2nd Floor in Men’s for a meet and greet with fans young and old who purchased a pair of jeans from the 2011 Armani Jeans Collection to have the exclusive opportunity to have their photo taken with the hot Tennis star.

The very sexy ad was shot in Mallorca by fashion photographer Steven Klein and will launch this month.

PHOTOS BY F. SLY PHOTOGRAPHY
VIDEO PROVIDED BY ARMANI JEANS

Armani Jeans Launches Twitter Contest for US Open Tickets

Recently I posted that Tennis superstar Rafael Nadal unveils his sizzling new 20-foot tall ad campaign for Armani Jeans today at 5pm on the main floor of Macy’s Herald Square.

After the big reveal at Macy’s, www.facebook.com/armani will feature the new campaign images for Armani Jeans and Emporio Armani Underwear. In addition, Armani Jeans will be giving away courtside tickets to matches of the US Open men’s semifinals and finals on Twitter. The contest is already underway as it began on August 22 but you still have plenty oftime – it ends August 30. Anyone who follows @armani on twitter and includes “#armaninadal @armani” in a tweet will be entered to win semifinals tickets the week leading up to the August 25 unveiling. After the campaign unveiling, a retweet of the new Nadal campaign image will enter users to win a pair of courtside tickets to the US Open finals. Full contest details are available at http://twitter.com/armani

Rafael Nadal’s Unveils Armani Jeans Campaign at Macy’s Herald Square

Tennis hottie and superstar Rafael Nadal reveals his worldwide exclusive Armani jeans campaign at Macy’s Herald Square on Thursday, August 25th, 2011. Fans and admirers are invited to join in the excitement and experience the great reveal on the main floor.

The first 200 fans to purchase a pair of jeans from the 2011 Armani Jeans Collection will have the exclusive opportunity to have their photo taken with Rafael during a VIP meet-and-greet. Additionally, the first 100 customers who purchase over $150 of Armani Jeans product will receive an Emporio Armani underwear brief signed by Nadal. Judging by his old Armani jeans ad, the new campaign should be climactic.

WHEN & WHERE: THURSDAY, AUGUST 25, 2011 @ 5PM
MACY’S HERALD SQUARE
151 West 34th Street
*Main Broadway Entrance