Rafael Nadal – It’s in the (Armani) Jeans

A huge gaggle of fans (both male and female) crowded into Macy’s main floor to see Armani Jeans unveil the new 20-foot tall ad campaign featuring two-time Wimbledon champion, six time Roland Garros champion and defending US Open champion, Rafael Nadal.

After a brief photo op in front of the hot ad, the sizzling Tennis star then proceeded to the 2nd Floor in Men’s for a meet and greet with fans young and old who purchased a pair of jeans from the 2011 Armani Jeans Collection to have the exclusive opportunity to have their photo taken with the hot Tennis star.

The very sexy ad was shot in Mallorca by fashion photographer Steven Klein and will launch this month.


Armani Jeans Launches Twitter Contest for US Open Tickets

Recently I posted that Tennis superstar Rafael Nadal unveils his sizzling new 20-foot tall ad campaign for Armani Jeans today at 5pm on the main floor of Macy’s Herald Square.

After the big reveal at Macy’s, will feature the new campaign images for Armani Jeans and Emporio Armani Underwear. In addition, Armani Jeans will be giving away courtside tickets to matches of the US Open men’s semifinals and finals on Twitter. The contest is already underway as it began on August 22 but you still have plenty oftime – it ends August 30. Anyone who follows @armani on twitter and includes “#armaninadal @armani” in a tweet will be entered to win semifinals tickets the week leading up to the August 25 unveiling. After the campaign unveiling, a retweet of the new Nadal campaign image will enter users to win a pair of courtside tickets to the US Open finals. Full contest details are available at

Play Against James Blake – August 26th at Bryant Park

Got Game?
Meet your newest opponent on the tennis courts.

Looking to score? We hope you’ve been practicing your backhand.

Tomorrow, you can show off your skills against tennis pro James Blake (HOT!!!). The top-ranked player will be at Bryant Park along with other phenoms like Serena Williams and the Bryan brothers–twins, double the fun!

It’s all part of the DIRECTV ESPN US Open Experience–a free, day-long event. The Bryant Park Lawn will have two tennis courts for exhibition matches. But, between 9AM and 10AM, and 1PM and 4PM, visitors will have a chance to play with the heavy hitters as they warm up for the US Open (starts August 31).

It’s love-love.

Have a friend who’s an ace at tennis? Lob her this point.

Bryant Park Lawn (6th Ave btwn. 40th & 42nd), August 26, 9AM-4PM