With a store concept designed by up-and-coming interior designer, Kyle Schuneman, Woolite will open a WooliteWashed pop-up boutique with five designers – Dannijo, Timo Weiland, Laundry by Shelli Sega, LNA, and Felix Rey. The pop-up’s events begin with a Fashion Night’s Out event with Cat Deeley and Celeb Style Expert, Jacqui Stafford from 7pm – 11pm with cocktails, shopping and entertainment provided by DJ Spinna.
The pop-up will be open the public on September 7th – 14th from 12 noon until 8pm with a large sample sale for all products from September 7th-9th. The store concept was designed with a focus on the new Woolite machine wash detergent. Within the store, consumers will be able to purchase limited-edition garments and accessories previously washed in Woolite, from the five designers with 100% of the proceeds will be donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the United States and around the world.
