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NIVEA Unveils New Packaging & Offers Consumers 25% More

Celebrity stylist, Phillip Bloch was on hand to co-host a wonderful event with NIVEA where they revealed new packaging which offers consumers 25% more products and a new logo using the brand’s classic blue tin as inspiration. The event featured three product counters, each filled with different NIVEA Body products for guests to try.

The new packaging, designed by Yves Behar, still embodies NIVEA’s traditional brand values, as Behar drew on NIVEA’s iconic blue crème tin for its new logo. The new packaging also features a more rounded silhouette and a reduction in the blue and white colors. The end result is a cleaner that celebrates the history of this timeless brand.

As stated above, Phillip Bloch was on hand to speak on the new design and the benefits. Check out video of him speaking at the event below:

Check out a few more photos from the event which included images form vintage NIVEA campaigns. What do you thie’s new look?

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