The new packaging, designed by Yves Behar, still embodies NIVEA’s traditional brand values, as Behar drew on NIVEA’s iconic blue crème tin for its new logo. The new packaging also features a more rounded silhouette and a reduction in the blue and white colors. The end result is a cleaner that celebrates the history of this timeless brand.
As stated above, Phillip Bloch was on hand to speak on the new design and the benefits. Check out video of him speaking at the event below:
Check out a few more photos from the event which included images form vintage NIVEA campaigns. What do you thie’s new look?