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Sephora Collection to Rock…… Coachella

As the exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, Sephora Collection announced it will be hosting The Sephora Collection Beauty Studio at the famed music event. “The massive 40’ by 40’ tent will offer all festival attendees an opportunity to escape the heat, recharge their mobile devices and discover Sephora Collection’s extensive product assortment through dedicated beauty stations and integrated digital experiences.”

The Sephora Collection Beauty Studio will accessible to all during both weekends of the Coachella, April 11th-13th and April 18th-20th. The beauty escape boasts nine dedicated beauty stations staffed by Sephora PRO and Sephora Collection artists that attendees are encouraged to explore. Sephora welcomes Coachella to recharge their mobile devices as well as themselves between performances.Capture and relive the moments of fun at the Sephora Collection Beauty Studio digital photo booth, sponsored by Sephora’s exciting new social shopping platform, Beauty Board, with three live LED screens displaying all of your social sharing.

Sephora will also be providing touch up services for the festival performers., all of which you can follow and share throughout the entire festival with the dedicated hashtag #SephoraCoachella.

All visitors to the Sephora Collection Beauty Studio will receive a complimentary hair tie and digital offer to redeem at the Sephora Palm Desert, or online at, while VIB and VIB Rouge members of Sephora’s Beauty Insider loyalty program receive fast track access to the tent and services.

Peace, love, music and beauty to you all attending Coachella.

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