Sephora Collection to Rock…… Coachella

As the exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, Sephora Collection announced it will be hosting The Sephora Collection Beauty Studio at the famed music event. “The massive 40’ by 40’ tent will offer all festival attendees an opportunity to escape the heat, recharge their mobile devices and discover Sephora Collection’s extensive product assortment through dedicated beauty stations and integrated digital experiences.”

The Sephora Collection Beauty Studio will accessible to all during both weekends of the Coachella, April 11th-13th and April 18th-20th. The beauty escape boasts nine dedicated beauty stations staffed by Sephora PRO and Sephora Collection artists that attendees are encouraged to explore. Sephora welcomes Coachella to recharge their mobile devices as well as themselves between performances.Capture and relive the moments of fun at the Sephora Collection Beauty Studio digital photo booth, sponsored by Sephora’s exciting new social shopping platform, Beauty Board, with three live LED screens displaying all of your social sharing.

Sephora will also be providing touch up services for the festival performers., all of which you can follow and share throughout the entire festival with the dedicated hashtag #SephoraCoachella.

All visitors to the Sephora Collection Beauty Studio will receive a complimentary hair tie and digital offer to redeem at the Sephora Palm Desert, or online at, while VIB and VIB Rouge members of Sephora’s Beauty Insider loyalty program receive fast track access to the tent and services.

Peace, love, music and beauty to you all attending Coachella.

American Eagle Summer 2012 Collection

For Summer 2012, American Eagle continues to bring bold colors, soft feminine styles and lively patterns. The American Eagle Summer 2012 Collection features fun and flirty looks that capture the exciting and carefree days of summer. Expect to see lots of girly styles, silhouettes and fabrics, light layering, mixing of prints and colors – not a surprise since this summer’s collection is inspired by the theme “live loud” and the Coachella Music Festival.
American Eagle Summer 2012 Collection American Eagle Summer 2012 Collection2

Crocheted and lace dresses were belted, shorts were paired with wide knit tops, thin spaghetti strap crop tops and crocheted tops; Rompers were seen in floral prints, summer scarves in various prints, colors and lengths were paired with dresses, shorts, etc, lacy tank tops in bright colors, floppy wide brimmed hats were paired with just about everything (a must have sun-shielding accessory for women at Coachella); relaxed silhouettes, fun looks and playful colors are the essences of this collection and I’m sure we will see many pieces from this collection throughout the summer. One of my favorite looks from the collection wasn’t a piece, it was the fact that the fun graphic prints were seen in shorts, tops and accessories.

American Eagle Summer 2012 Collection Ikat

Aerie is collaborating with Filter magazine on a pre-festival party on April 12th and April 19th for celebs and other Coachella attendees and (per a poster at the summer preview) American Eagle will host a Live Loud Tour July 7th, 2012.

American Eagle Summer 2012 Concert

What are your thoughts on the American Eagle Summer 2012 Collection? Will you be attending the American Eagle Live Loud Tour concert?