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G-Shock Celebrates G-Shock White Out Collection

Casio G-Shock recently celebrated the launch of their White Out Watch Series, a new, limited edition monochromatic collection, with a launch event held at Stadium Goods, the premium marketplace for sneakers and streetwear. The evening was a fun-filled party to celebrate the G-Shock White Out Collection, with invited guests enjoying cocktails sponsored by 1800 Tequila, and music by DJ Virgil Abloh, the genius behind Milan-based fashion label Off-White, and Creative Director for Kanye West.

The G-Shock White Out Collection boasts the following watch styles, the DW6900WW-7, GA110BC-7A, and GD100WW-7, all clean yet bold designs in a crisp white hue with eye-catching mirror dial treatments. One of the White Out series models include the GA110BC-7A watch featured below:

The cases and bands of the G-Shock White Out Collection have a matte finish and utilize mirror LCDs. Their embossed logos are left uncolored and dial plates uncluttered furthering the watches’ minimalist look. They are shock resistance and water resistant to 200M and boasts a matte white resin band digital watch with white face. The G-Shock GD100WW-7 has a mirror LCD face, features an auto super illuminator LED light , flash alert, world time (31TZ/48 cities + UTC), multi-home time, 5 independent alarms (one-time or daily), countdown timer, 12/24 hr formats, mute function, and a 7-year battery. The DW6900WW-7 G-Shock is classic in form, yet modern in style with its stark white dial with mirror LCD windows. It features an EL backlight, flash alert, multi-function alarm, 1/100th sec. stopwatch, countdown timer, and 12/24 hr formats.

Along with a preview of the collection and some great music, guests were also treated to complimentary G-Shock White Out tees featuring the G-Shock logo, White Out, and the launch date (May 26th).

The DW6900WW-7 and GD100WW-7 watches are available now for $99.00 at Macy’s, Bloomingdale’s, Nordstrom, Tourneau, Independent Jewelers & Fashion Boutiques, and, while the GA110BC-7A retails for $130.00. Check out the G-Shock White Out Collection and share your thoughts with us.

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