Just in time for Cinco de Mayo, Smirnoff introduces Spicy Tam, the fiery emoji formerly known as “Woman Dancing,” embodying the bold rhythm and flavor of Smirnoff Spicy Tamarind. With her iconic red dress and signature pose, Spicy Tam invites spicy enthusiasts worldwide to Baila con Smirnoff and celebrate life’s sweet yet shamelessly spicy moments.
Originating in Mexico, Smirnoff Spicy Tamarind has garnered global acclaim, with Spicy Tam leading the charge in new digital content, dancing through the vibrant streets of New York City. This latest chapter in the Spicy Tamarind saga reflects Smirnoff’s commitment to redefining celebration and self-expression.
“When our digital lives intersect our real lives, magical and memorable moments happen,” says Jennifer Holiday Hudson, North America brand leader, Smirnoff. “By bringing the ‘Woman Dancing’ emoji to life, we’re inviting you to ‘Baila to the Taste of Smirnoff’ as you bring your own sweet and spicy flavor to everyday celebrations.”
Spicy Tam brings main character energy, serving as a beacon for cocktail recipes, playlists, and fashion inspiration, epitomizing the essence of celebration and seizing every moment.
Tamarind, hailed as the 2024 Flavor of the Year, mirrors Spicy Tam’s boldness, infusing every occasion with tangy citrus notes and authentic Mexican flavor. With its award-winning taste and versatile cocktail options, like the beloved Piña Picante, Smirnoff Spicy Tamarind satisfies the cravings of spice aficionados everywhere.
“Cinco de Mayo is just the first stop on this flavorful journey together,” said Spicy Tam, Smirnoff’s First-Ever Baila Ambassador. “Smirnoff Spicy Tamarind and I are turning up the heat all summer long – bringing the spicy vibes to celebrations everywhere with delicious cocktails, great music and more, so be sure to stay tuned for all the fun we have planned!”
Piña Picante
1.5 oz Smirnoff spicy tamarind
1.0 oz pineapple juice
0.25 oz simple syrup
Top with club soda
Garnish with a Chili lime seasoning quarter rim and pineapple slice (optional).
Combine all ingredients (except club soda) in a shaker with ice. Shake and strain over fresh ice. Top with club soda, garnish, and serve.
Since its US debut in 2020, Smirnoff Spicy Tamarind has captivated drinkers, earning Double Gold at the San Francisco World Spirits Competition. Available nationwide at an affordable $12.99 for a 750ml bottle, it’s easily accessible for enthusiasts looking to spice up their cocktail game.
Visit www.smirnoff.com for purchasing information and discover mouthwatering cocktail recipes featuring the signature Piña Picante. And always remember to celebrate responsibly, savoring life’s sweet, tangy, and spicy moments with Smirnoff Spicy Tamarind and Spicy Tam by your side.
