Pura Vida, creators of the original friendship bracelet, marked an exciting milestone by hosting their first-ever pop-up event in NYC. Just in time for the holiday season, the brand brought its signature laid-back, vibrant style to the Big Apple. This two-day event, held on Saturday, December 14th, and Sunday, December 15th, from 10:00 AM to 5:00 PM, celebrated the launch of exclusive NYC-themed charms and the recently debuted Harper Charm collection.
The NYC-themed charms were a delightful homage to the city, featuring iconic designs such as the Big Apple, Taxi Cab, Hot Dog, Statue of Liberty, and Pretzel. These charms perfectly captured the spirit of New York, making them ideal keepsakes for both locals and visitors. The Harper Charm collection, which emphasizes individuality and creative self-expression, was also a highlight, showcasing the brand’s commitment to personal storytelling through jewelry.
Creating custom pieces at the pop-up was a seamless process, allowing attendees to design their charm bracelets, necklaces, or earrings in three simple steps. Guests started with Pura Vida’s charm bases, available in gold or silver finish, as the foundation for their personalized jewelry. They then chose from a dazzling selection of over 90 charms, including letters, hearts, flowers, smiley faces, and even charity-themed options that support meaningful causes. The final step was assembling these unique elements into a statement piece representing the wearer’s personality or serving as a thoughtful gift for a loved one.
To add to the excitement, the first 100 attendees each day received a complimentary Original Bracelet, one of Pura Vida’s most beloved designs. This special giveaway set the tone for a festive, welcoming atmosphere that encouraged creativity and connection.
The NYC pop-up was more than just an event, it was a celebration of Pura Vida’s mission to inspire individuality and self-expression through jewelry. By offering attendees the chance to craft one-of-a-kind pieces, Pura Vida once again demonstrated why it remains a beloved brand for those who embrace a vibrant, meaningful lifestyle.
