For decades, body care has been beauty’s neglected stepchild. We’ve been slathering our faces with $100 serums, exfoliating acids, masks, and high-tech actives while the rest of our skin got a basic body wash and a pump of lotion. The face got the VIP treatment. The body got leftovers. But that beauty hierarchy is officially getting a shake-up.
VOESH, the female-founded, AAPI-owned brand bringing K-Beauty innovation to the body, is changing the rules with its new Barrier-Building Body Care Collection, now available at Ulta Beauty. Its playful new campaign, “Break Up with Basic. Glow Up with VOESH,” is an invitation to stop treating body care like an afterthought and start giving it the skincare-level attention it deserves.
Known for its modern take on Korean beauty for the body, VOESH creates clean, vegan, high-performance products designed to do more than simply cleanse and moisturize. Think everyday body care with a little more brainpower behind it, turning an ordinary shower or post-shower routine into something that feels much closer to a spa appointment.
At the heart of the collection is Baechu Biome™, VOESH’s proprietary vegan probiotic complex made from fermented Korean napa cabbage. It is designed to help strengthen the skin barrier, support a healthy skin microbiome, and provide lasting hydration. In everyday language, it helps your skin hold on to moisture and stay happier, smoother, and more balanced.
The collection includes four products ready to give your body-care routine a serious upgrade. The Glycolic Body Wash, $35.00, uses glycolic acid to gently sweep away dull surface buildup and rough texture, revealing smoother, brighter-looking skin without leaving hydration behind in the shower drain.
The Firming Body Balm, $35.00, brings caffeine extract into the mix to help visibly firm and smooth skin while delivering deep nourishment. It absorbs quickly, making it a practical choice for anyone who wants serious moisture without feeling like they have been shrink-wrapped in lotion.
For lightweight hydration, Milky Body Serum, $29.00, combines ceramides and cica to soothe, hydrate, and strengthen the skin barrier. Its silky, fast-absorbing texture leaves skin soft, balanced, and radiant with that coveted glass-skin effect.
Then there is the delightfully convenient Milky Body Serum Mist, $35.00, a first-of-its-kind milky essence body mist formulated with ceramides and cica. It refreshes and hydrates skin anytime, anywhere, without the sticky aftermath.
Basically, your body just got promoted from supporting character to beauty main character. If you’re ready to give your body care routine the upgrade it’s been waiting for, shop the VOESH Barrier-Building Collection now at VOESH and Ulta Beauty.
