When you or your guests decide to skip the alcohol, FRE alcohol-removed wines step in as the stylish upgrade to those blah sodas and ho-hum flavored waters that always seem to crash the party. Made for everyday sipping, FRE turns any moment into a little celebration, whether you’re kicking back on the couch on a Wednesday night or hosting an elegant celebration. And with every sip, you’ll taste the sun-soaked character and vibrant charm of California’s most iconic wine regions…….minus the alcohol.

FRE begins with traditional winemaking, sourcing grapes from California’s premium vineyards. From the cool, coastal sites of Monterey County to the sun-kissed, Mediterranean-style landscapes of Napa Valley, these vineyards shape each varietal’s personality. After harvest, FRE’s winemakers craft each wine just as they would a conventional vintage, carefully nurturing flavor, texture, and balance through time-tested cellar techniques. Only when the wine has fully developed its character does the transformation begin.

Here’s where FRE truly stands apart. Using state-of-the-art spinning cone technology, pioneered in Australia, FRE gently removes the alcohol while preserving the wine’s intricate aromas and delicate flavors. This advanced method utilizes centrifugal force paired with nitrogen gas to separate and capture the wine’s essential elements. The result is a beautifully expressive wine, free of alcohol but full of varietal integrity. You get the full wine experience: nuanced aroma, layered flavor, and pure enjoyment, without compromise.

Although Sober October may have wrapped up, Dry January is coming up and offers another month-long challenge for anyone seeking a reset. Choosing to go alcohol-free in January can leave you feeling refreshed, energized, and ready to tackle the year, but the journey isn’t always easy, especially for wine lovers. That’s where FRE steps in. As America’s #1 alcohol-removed wine brand for nearly 30 years, FRE helps you embrace the challenge without sacrificing the familiar comfort of a great glass of wine or a beautifully mixed cocktail.

Thanks to its premium fruit and traditional winemaking practices, as well as its cutting-edge alcohol-removal technology, FRE makes staying committed to your goals significantly more enjoyable. Sip a bubbly, chilled glass of FRE Alcohol-Removed Sparkling Brut, unwind with the lush richness of FRE Red Blend, or pour your favorite varietal into a mocktail for a fresh, creative twist. Pop the top, pour a glass, and enjoy the ritual of wine, guilt-free.

With nine distinctive varietals, there’s a FRE wine for every palate. The crisp, refreshing Pinot Grigio offers delicate aromas of lychee and stone fruit. Sauvignon Blanc brings lively notes of green grass and tropical fruit. Sparkling Brut adds celebration to any moment with cascades of tiny bubbles. Chardonnay delivers luscious apple and tropical fruit accompanied by a clean, refreshing finish, while Moscato offers bright tropical aromas and a sweet finish. Rosé brings summer flair with strawberry and citrus, and White Zinfandel is perfectly pink, featuring sweet berry flavors.


For red wine enthusiasts, FRE’s Red Blend offers bold black cherry and spice, Merlot brings deep plum and cherry richness, and Cabernet Sauvignon shows off dark cherry depth and a juicy, lingering finish.
From vine to glass, FRE delivers a luxurious wine experience, full of flavor, and free of alcohol. Take a sip and discover why it remains America’s most beloved alcohol-removed wine.
