Staring out at a world wrapped in white and wishing for summer? Same. Consider this your invitation to see winter’s wonderland through rose-colored glasses. Summer has officially chosen a signature shade, and it is unapologetically pink. Malibu Rum is turning up the saturation with the launch of Malibu Pink, a bold new flavor that feels like a sunset you can pour over ice. With this release, Malibu makes a confident declaration that summer energy is not a season but a state of mind, one that deserves a permanent place on the shelf.
Malibu Pink is more than a color statement. It is a tropical liqueur crafted to taste like sunshine with a playlist. Guava takes center stage, lush and fragrant, backed by bright pineapple and Malibu’s iconic coconut rum base. The result is a flavor that feels playful yet polished, familiar yet new. The vibrant pink hue seals the deal, turning every glass into a visual mood booster that instantly signals fun.
This is the kind of bottle that earns an invite everywhere. Malibu Pink fits effortlessly into pre-game rituals, beachside afternoons, backyard hangs, and cozy nights in with friends. Its versatility is part of its charm. Mix it with lemonade for a refreshingly tart Malibu Pink Lemonade, take it as a chilled shot, or add a splash to your favorite cocktail for an instant tropical remix. Every sip delivers a sun-soaked escape, no boarding pass required.
The timing could not be better. As flavors like guava continue their shift from niche to mainstream, Malibu Pink lands squarely on trend while staying true to the brand’s laid-back spirit. It feels current without trying too hard, tapping into a collective craving for joy, color, and easygoing indulgence.
Malibu Pink also joins a growing lineup of vibe-forward offerings, including the new Malibu and Dole Ready-to-Drink Cocktais. This juicy collaboration brings together Malibu coconut rum, real rum, Dole real pineapple juice, crisp sparkling water, and other natural flavors. Inspired by the number one way people enjoy Malibu, the ready-to-drink range delivers tropical refreshment in a convenient format. The variety eight-pack includes Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit, each can coming in at just 130 calories with no artificial sweeteners or colors.
The summer mindset does not stop there. Sunshine lovers can enter for a chance to win a trip to O’ahu, Hawaii, home of Dole, and catch Malibu and Dole Ready-to-Drink Cocktails on the festival circuit this spring, starting at Stagecoach in Indio, California, April 24th – 26th.
Whether you are packing a cooler for vacation, planning festival season essentials, or just chasing a little brightness on an ordinary day, Malibu Pink makes a compelling case. This summer, the official color is pink, and it tastes like a blend of guava, pineapple, and coconut bliss.
