Number:Lab Spring/Summer 2011 Collection

So what comes first, the body or clothes? A casually observing realist would say of course the body. A casually observing fashionisto would say of course the clothes. Well say be true to both. Stay in-shape and fit because not only will your body love you more in the long run but you also can maintain your core size longer and get longevity out of your clothes. Although every once in a while something comes along that makes you question. Like are six pack abs worth forgoing the open bar or like I had to ask, are great streamlined clothes like what debuted at Number:Lab not worth coming back next season to get more great options.

I liked this collection. It was definitely for a city dwelling kind of guy who is active and wants to look good even in fitness inspired clothing. But I kind of had a thought upon viewing the collection. I thought to myself, what’s its relevancy? Then the thought of running around in the summer heat in impeccable but fashionable wovens this summer came to mind. I want to be comfy, stylish and stay cool all in one. Enter Number:Lab.

Number:Lab is like a combination of easy to wear, streamlined clothing in well executed cozy knit and stretch woven fabrics that give the wearer a bit of whimsy, style and comfort. I like the build up of separates because I could very well see an urban gent pairing of of Number: Lab’s blazers with khakis and a tank for an impromptu side walk cafe dinner or Fourth of July third floor terrace barbecue. I think the strongest message though was that easy casual clothing can have a sartorial air to them even clothing as basic as what one would normal deem as workout or exercise wear.

Wearing these clothes to exercise in is an option but certainly not the only option and I reckon to many of its future buyers will not exercise in them at all. The execution of the collection was body conscious and not sloppy by any means. Cool color-blocking with colors like mute reds, navy, cerulean, gray and white kept the collection city friendly and retail friendly as well. Little pops of color on short and pant cuffs and active inspired details like rope twisted belts on slim khakis gave the collection a forward edge.

The proportion and fit of the seamed tanks were flattering and not obscene and the short lengths were also ones that you could seem men, who are becoming more secure with their bodies, gravitate towards.

Now come this spring there are decisions to be made: red Cosmo or red Gatorade with their red blazer or blue hypnotiq or blue powerade with their blue Bermudas? Or perhaps I’ve just invented a couple new cocktails. DW
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