Are you ready for a Free AF summer? Free AF, the non-alcoholic beverage brand renowned for its delicious cocktail varieties and proprietary Afterglow™ botanical blend, is making a splash at Target stores nationwide as part of Target’s Summer Display! Founded by Lisa King, Free AF is celebrated for its innovative Afterglow™, a 100% natural botanical extract that mimics the warm sensations of alcohol without any of the alcohol itself.
Shoppers can enjoy three refreshing Free AF varieties – Paloma, Apero Spritz, and Cucumber G&T – each in a limited edition ‘Beach Bungalow’ packaging. You can easily spot these beverages at the front of Target stores, nestled among summer essentials like Stanley cups.
The Apero Spritz, a non-alcoholic take on the classic Italian Aperol Spritz, is crafted with Afterglow™ to provide the same zesty and refreshing experience but without the alcohol, making it ideal for aperitivo enthusiasts who prefer to stay sharp AF. Inspired by the classic Mexican cocktail made with tequila, lime, and pink grapefruit, the alcohol-free Paloma offers a sparkling, non-alcoholic version that lives up to its name, heavenly AF.
Cuba Libre, traditionally a mix of rum and cola and named after the Cuban Liberation Army’s battle cry, is reimagined in a non-alcoholic form that is deemed revolutionary AF. The Free AF Whisk#y Ginger, an alcohol-free blend of whisky and ginger, is smoky, zesty, and perfect for unwinding without compromising clarity.
The VØD%A Spritz, with zero sugar, captures the essence of a classic Vodka Soda with a twist of passion fruit and lime, maintaining a zesty AF profile thanks to the inclusion of Afterglow™.
The Free AF Cucumber G&T is a non-alcoholic interpretation of the quintessential Gin and Tonic, offering a clean, mildly sweet, and refreshingly crisp experience, complemented by a hint of English cucumber and Afterglow™.
The Free AF Sparkling Rosé offers a crisp and light alternative, perfect for enjoying a long lunch and driving home safely. Whether you are sober curious, hosting an alcohol-free gathering, or simply seeking a refreshing and delicious drink on a hot day, this range of alcohol-free canned beverages has something for everyone.
Free AF is also available online through Amazon and at major retailers including Walmart, BevMo, Safeway, Vons, Pavilions, and Sprouts. Since its US launch in 2023, this New Zealand-based brand has expanded its distribution fivefold, becoming the top-selling non-alcoholic ready-to-drink cocktail at Sprouts and the fifth best-selling RTD cocktail overall within a year. Get ready to enjoy a Free AF summer!
