INNBEAUTY Project, the rapidly growing skincare brand renowned for delivering high-performance skincare solutions and uncompromised innovation, proudly announces the launch of its latest campaign celebrating the first anniversary of its award-winning Extreme Cream Firming and Lifting Moisturizer. With a mission to redefine aging narratives, the “Great Skin Days at Every Age” campaign celebrates the beauty and confidence that come with each birthday, featuring three multigenerational thought leaders and partners: Caroline Baudino, Julee Wilson, and Kelli Anne Sewell.
INNBEAUTY sets a new standard in skincare with clinically proven, high-value solutions that cater to all age groups and skin types.
“At some point in their journey, almost all women stop celebrating their birthdays and themselves. INNBEAUTY aims to change this narrative, reframing birthdays as accomplishments to be celebrated. This campaign is about empowerment, gratitude, and embracing your skin’s journey at every stage,” say Co-Founders Alisa Metzger and Jen Shane.
Through compelling storytelling via an interview series and powerful campaign imagery, INNBEAUTY showcases inspiring multigenerational women in their 20s, 40s, and 50s. The campaign features modern-day motivational speaker and podcast host Caroline Baudino, 53, Cosmopolitan Beauty Editor-at-Large and media powerhouse Julee Wilson, 43, and NYC celebrity makeup artist and educator Kelli Anne Sewell, 29. Each shares personal reflections on birthdays, aging, and the role skincare plays in self-confidence.
“In an industry that often forces brands to cater exclusively to either Gen Z or anti-aging solutions, we are challenging the status quo. Many brands are trending younger, alienating older demographics, or focusing solely on anti-aging, missing the opportunity to engage younger consumers. INNBEAUTY proves that a brand can span generations,” says Metzger. She adds, “Through this campaign, we wanted to partner with multigenerational women with powerful stories, proving that you can have great skin days at every age.”
Shane further emphasizes, “Our high-performance skincare delivers clinically proven results for all ages and skin types. Whether you’re in your 20s or your 50s, Extreme Cream is a timeless essential that hydrates, lifts, and firms, consistently exceeding expectations.”
Within just one year, Extreme Cream has become a skincare staple for over half a million customers and a Sephora bestseller, earning a top 10 spot on Sephora’s moisturizer list. Backed by over $100K in third-party clinical testing, the product delivers transformative results across all age groups.
To celebrate its first anniversary, the INNBEAUTY Project launched its “Great Skin Days at Every Age” campaign on February 4th. The campaign includes QR code activations for customers to enter their birthdays to win a year’s supply of Extreme Cream, along with in-store activations at top Sephora locations.
