Pride Month is a time to celebrate love in all its forms, embrace identity, and honor the power of self-expression. This month, we spotlight standout brands and products that embody the spirit of Pride: colorful, bold, inclusive, and full of heart. Each Pride pick below reflects a commitment to community, creativity, and authenticity, so you can celebrate proudly and meaningfully.
Paulaner Sunset, $49.99/case of 24 cans
Paulaner Sunset is more than a drink, it’s a celebration in a can. This non-alcoholic cola blend infused with orange, lemon, spices, and a touch of vanilla is perfect for Pride parties, beach days, or laid-back afternoons. First launched in Germany in 1974 under the name Spezi, the iconic drink has finally made its way to the U.S., thanks to a father-son duo who rebranded it for the American market. Its psychedelic-inspired packaging and refreshingly bold taste make it a perfect companion for Pride Month. Plus, a zero-calorie version means everyone can enjoy the good vibes.
Woxer, $20.00–$48.00
Woxer is redefining comfort and inclusivity with its gender-inclusive underwear made from soft, sustainable Modal fabric. LGBTQ+-founded and women-led, Woxer prioritizes diversity and empowerment from the inside out. Whether you’re lounging at home or hitting the parade route, their underwear and new swimwear collection ensure you feel seen, supported, and celebrated. Founder Alexandra Fuente’s advocacy for LGBTQ+ rights, youth programs, and mental health makes this brand one that not only looks good but does good.
Break Free Candy, $5.50–$37.00
This woman-owned and queer-owned candy company is all about second chances and sweet rewards. Founded by Chef Fee, Break Free Candy turns nostalgia into indulgent, plant-based treats that are vegan, gluten-free, and full of flavor. But it’s more than just candy, it’s a mission. By hiring based on talent, not background, Break Free is creating opportunities and building futures. It’s delicious progress, one bar at a time.
Dream Tea NYC, $25.00 – $36.00
Bring intention to your Pride Month self-care with Dream Tea, a woman- and AAPI-owned brand offering customizable tea blends. Choose from black, green, or chamomile bases and mix in fruity, floral, or earthy ingredients for a blend that’s as unique as you are. With an annual Pride blend and hand-labeled tins, Dream Tea is a beautiful way to sip in solidarity.
Ninalem’s Party, $5.95+
Ninalem’s Party is turning up the volume on Pride celebrations with bold, stylish, and joyfully unapologetic décor. Founded by Kureé, a visionary who recognized the lack of exciting and inclusive options in the party décor space, this Black-owned small business was born out of a desire to bring more authenticity and energy to the table. Ninalem’s Party is more than just decorations, it’s a statement brand with a mission to inspire everyone to Party Unapologetically. It is a perfect pride pick. Their vibrant Pride Collection is infused with culture, color, and meaning, celebrating love, identity, and the LGBTQ+ community in every design. It’s everything you need to transform any Pride event into an unforgettable, love-filled celebration.
Cincha Pride Travel Belt, Available for Preorder
This year’s limited-edition Pride Travel Belt from Cincha is inspired by patchwork quilts, symbolizing unity and diversity. Perfect for jet-setters and adventurers, Cincha’s belts secure your luggage while honoring the many beautiful identities that make up the LGBTQ+ community. It’s travel gear with heart and soul, crafted to carry the spirit of Pride wherever you go.
These Pride picks aren’t just products, they’re statements of solidarity, celebration, and support for the LGBTQ+ community. Whether you’re sipping something bold, wearing something comfortable, indulging in something sweet, or decorating with purpose, each choice helps amplify voices, uplift stories, and spread joy. However you celebrate, do it with pride, loudly, lovingly, and unapologetically.
