Dry January may be in the rearview and Sober October still a distant dot on the horizon, but the movement they helped spark hasn’t faded. Instead, it has stretched itself into everyday life, quietly reshaping how people drink. More consumers are reaching for zero-proof and non-alcoholic options year-round, not as a temporary reset but as part of a broader shift toward balance, wellness, and intentional choices.
Langers is embracing this new way of thinking by launching To Us! Orange Spritz, a non-alcoholic canned mocktail that tastes just as rich and satisfying as a real cocktail, just without the alcohol. This canned delight is made for everything from laid-back hangouts to celebrations, giving people something that still feels special. Instead of focusing on what’s not in the drink, it’s all about enjoying what is.
For more than 60 years, Langers has been known for real fruit juices and strong, true-to-fruit flavor. Based in Los Angeles, where health trends and food creativity often go hand in hand, the company has had a clear view of how people’s habits are changing. One thing stands out: it’s not just a temporary dip in drinking, it’s a real shift. More people are mixing in both alcoholic and non-alcoholic options, choosing a more balanced, flexible approach instead of going all in or not at all. The numbers back up this shift in behavior. People in the U.S. are drinking less alcohol than they have in decades, while non-alcoholic drinks are steadily gaining ground in stores. What used to be a small, niche category is now going mainstream, as more people seek options that taste good, feel special, and suit a variety of occasions.
To Us! Orange Spritz arrives squarely in this moment. The new To Us! Orange Spritz joins previous launches, each thoughtfully developed to mirror the structure and layered taste of familiar favorites. The current lineup, including the Orange Spritz, includes a White Wine blend, Ranch Water, and soon-to-be Espresso Martini, all reimagined without alcohol while preserving their essence. These are drinks designed to be poured, shared, and enjoyed without explanation. What sets To Us! apart is its sense of occasion. Whether someone is skipping alcohol entirely, pacing themselves, or simply opting for something lighter on a given night, the experience remains intact. The ritual of raising a glass, the burst of flavor, and the social connection all remain fully present.
In many ways, this launch feels like a natural progression for Langers. The brand has never chased trends for their own sake, instead focusing on flavor-first innovation, from classic juices to modern interpretations like agua frescas and functional beverages. With To Us!, Langers enters new territory while staying grounded in what it does best: crafting drinks that people genuinely enjoy.
Now available, To Us! Orange Spritz invites you to rethink what a great drink can be. Arriving fizzy, golden, and in a four-pack, available on Amazon.To Us! Orange Spritz is a toast to flexibility, to flavor, and to the simple pleasure of having something worth savoring in hand.
