Sunshine has a way of inspiring simple pleasures. Patio tables fill up, friends gather a little longer, and that first refreshing spritz of the season suddenly feels like the unofficial start of summer. While the classic Aperol Spritz still has plenty of fans, this year there’s another trend bubbling to the top: sophisticated non-alcoholic spritzes that deliver all the flavor without the buzz. Leading the charge is French Bloom, a brand that’s changing the way people think about alcohol-free sparkling wine.
Instead of treating non-alcoholic wine as an afterthought, French Bloom approaches it with the same care, craftsmanship, and attention to detail found in traditional sparkling wines. The result is a drink that’s elegant enough for celebrations, brunches, rooftop parties, or simply winding down after a long day.
French Bloom’s sparkling cuvées have earned a place on wine lists at Michelin-starred restaurants around the world, proving that alcohol-free options no longer belong in the background. In NYC, they’re poured at iconic destinations including the Baccarat Hotel New York, The Ritz-Carlton, and The Plaza, giving guests a sophisticated alternative that feels every bit as special as a traditional toast.
The brand has also been making headlines for all the right reasons. French Bloom recently partnered with Moët Hennessy, became the first alcohol-free sparkling wine partner of Formula 1, and made history as the first non-alcoholic wine brand to own its own estate in France. Its newly acquired vineyard in Limoux marks an exciting milestone, allowing the Maison to continue refining its production methods while deepening its connection to one of France’s historic wine-growing regions.
At the heart of many of its refreshing spritz recipes is French Bloom Le Blanc. Crafted from organic Chardonnay grapes grown in Limoux, the wine undergoes a gentle, low-temperature dealcoholization process. This careful technique helps preserve the delicate aromas and crisp flavors that make sparkling wine so enjoyable, creating a lively base that’s anything but an ordinary mocktail.
Spritz Bloom
1.5 oz of Aperitif Villa Amera
3 oz of French Bloom Le Blanc
Splash of Sparkling Water
Orange Slice and Ice Cubes
La Grenade
3 oz of French Bloom Le Rosé
0.5 oz of Lime Juice
0.33 oz of Agave Syrup
1 oz of Pomegranate Juice
Pairs well with tequila if you want it alcoholic
Bloom Royal
3 oz of French Bloom Le Blanc
0.5 oz of Pomegranate or Elderflower Syrup
Fresh Sprig of Rosemary or Thyme for Garnish
Pairs well with vodka if you want it alcoholic
Provence In Bloom
3 oz of French Bloom Le Blanc
0.5 oz of Lime Juice
0.33 oz of Elderflower Syrup
0.33 oz of Rosemary Syrup
Pairs well with gin if you want it alcoholic
That makes it perfect for playful seasonal creations. Pair Le Blanc with sparkling water, fresh citrus slices, herbs like basil or rosemary, and seasonal fruits such as peaches, strawberries, or grapefruit for an easy spritz that’s both colorful and refreshing. Looking for something with a little extra kick? The same recipes can easily be adapted by adding a splash of gin, elderflower liqueur, or your favorite aperitif for guests who prefer a boozy version.
The beauty of today’s spritz culture is that everyone gets a seat at the table. Whether you’re taking a break from alcohol, serving a mixed crowd, or simply looking for something lighter, there’s no need to compromise on flavor or presentation. A beautiful glass, plenty of ice, fresh garnishes, and a quality sparkling base transform an everyday drink into a celebration.
This spritz season, French Bloom proves that raising a glass isn’t about what’s missing. It’s about discovering something deliciously new. With every sparkling sip, it’s clear that the future of happy hour is brighter, fresher, and wonderfully inclusive. Cheers to that, with or without the alcohol.
