The Islands are calling!! We haven’t been to the Caribbean in years, we’re so overdue for a visit. We miss the tropical beaches, lovely weather, and of course, the delicious cocktails. What do you do when you can’t go to the tropics? You bring the tropics to you of course, or rather, let Cruzan Rum bring it to you. We’re really excited for Cruzan Rum’s latest contribution to cocktail and island enjoyment, the Cruzan Rum Tropical Fruit Rum, a fruity white rum infused with the flavors of the islands – juicy pineapple, tart passion fruit, and sweet guava, accented with bright notes of fresh citrus.
To celebrate the summer season and the launch of Cruzan Rum Tropical Fruit Rum, Cruzan Rum launched its “Cruzan Bucket List,” a multi-channel marketing campaign encouraging rum enthusiasts to celebrate the moment. The campaign is inspired by Cruzan rum’s popular rum punch bucket cocktails and offers a fun twist on the traditional concept of the bucket list.
The “Cruzan Bucket List” campaign encourages rum fans of legal drinking age to participate in on and off-premise activities. These fun activities included enjoying a Cruzan bucket cocktail, creating your own personalized bucket lists on www.cruzanbucketlist.com and track your progress, and enter one amazing sweepstakes where one winner won the amazing grand prize of an all-expenses paid “Ultimate Bucket List Experience” trip to St. Croix in the U.S. Virgin Islands, the island Cruzan Rum calls home. Although the sweepstakes is over, you can still participate to win some cool prizes like your own Cruzan Rum Bucket (pictured above) and t-shirts. To get yourself in the “Bucket List” state of mind, we suggest trying one of the below Cruzan Rum cocktails
Cruzan Island Life
2 parts Cruzan Tropical Fruit Rum
1 part Cruzan Coconut Rum
3 parts Pineapple Juice
Build over ice in a tall glass. Garnish with a cherry and lime wedge
Cruzan Hula Hula
2 parts Cruzan Tropical Fruit Rum
2 parts OJ
1 part Pineapple Juice
Float of Cruzan Black Strap Rum
Build over ice in a tall glass. Garnish with a pineapple wedge
Cruzan Rum Tropical Fruit Rum joins the Cruzan portfolio of rums that include of Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan Single Barrel Rum, Cruzan Estate Diamond Dark Rum, Cruzan Estate Diamond Light Rum, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 15 flavored rums. The Cruzan Rum Tropical Fruit Rum is now available nationwide for a suggested retail price of $10.99 per 750ml bottle.
