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Jessicurl Celebrates 20th Birthday with a Brand New Look!

Jessicurl Celebrates 20th Birthday with a Brand New Look

The spring season is all about renewal and rebirth, so when we heard heritage, curly haircare brand, Jessicurl was relaunching with a fresh, new look to celebrate its 20th birthday, we had to check it out. Fans of the brand need not worry, the only changes are made externally, and their time-trusted, curly-girl-friendly formulas and products remain the same as before.

Jessicurl Celebrates 20th Birthday with a Brand New Look

After two decades in the haircare space, Jessicurl is unveiling the redesign of its brand with a new product look and website design! In commemorating the milestone, Jessicurl is offering 40% off all Jessicurl products today through Sunday (you can see the sale details below).

Sale Details: 40% Off All Jessicurl Products (does not include merchandise)

Sale Start Date: Midnight, Saturday, February 25th

Sale End Dale: 11:59 pm Sunday, February 26th

The independent, curly-girl-approved haircare brand intentionally chose to grow organically through word of mouth rather than using hired spokespeople or glossy advertising. Jessicurl has thrived using this approach due to its outstanding product formulations and its commitment to vegan and cruelty-free curl care. Relying on its dedicated customers to share how amazing its products and brand are, has allowed the company to grow steadily over the last 20 years achieving a cult following while still maintaining high-quality products and personalized customer care.

Jessicurl Celebrates 20th Birthday with a Brand New Look

Jessicurl offers three hair care collections for their curly-haired consumer: The Light and Luminous Collection for finer curls and waves, the Rich and Radiant Collection for thicker, curly hair, and the Confidence Collection for coarse, kinky hair. All collections come available in your choice of Citrus Lavender or Island Fantasy scents, as well as a no-fragrance option.

Jessicurl Celebrates 20th Birthday with a Brand New Look

Today, Jessicurl products are sold worldwide and used in salons both domestically and internationally. However, in many ways, the brand is still a well-kept “secret”, used primarily by those who heard about it from a trusted friend.

Jessicurl Celebrates 20th Birthday with a Brand New Look

The cult favorite was founded in 2002 by Jess McGuinty, with the mission of producing high-quality products that are specifically designed for curly hair. Jess is one of the pioneering female entrepreneurs in the U.S. curly haircare movement/space in the early 2000s and was also an early and frequent contributor to NaturallyCurly Curltalk. Through that work, she developed a close friendship with Michelle Breyer, co-founder of

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