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Dark & Lovely Rebranding Event

Dark & Lovely Rebrands With a Revitalizing Celebration

When it comes to black women and hair, rain can sometimes be our kryptonite. However, the torrential downpour could stop several black beauties from celebrating the rebranding of Dark & Lovely. For over 45 years, Dark & Lovely has proudly dedicated its legacy to catering to the hair care and styling needs of African American women. In celebration, the haircare brand is unveiling a fresh and new modern look. The new logo and brand aesthetic were all unveiled at the rebranding event hosted by Kela Walker.

Dark & Lovely Rebranding Event

The rebranding comes on the heels of Dark & Lovely’s 45th-anniversary celebration in 2017, honoring its launch as the first at-home relaxer and hair color formulated specifically for African American women. The pioneering brand has evolved and is addressing the role hair plays in that expression with the Dark & Lovely campaign, “Dark & Lovely & __________.”

Dark & Lovely Rebranding EventDark & Lovely Rebranding Event

The Dark & Lovely & _______ campaign celebrates those who authentically express who they are and encourages women to recognize their infinite, internal power, helping them to find their individual voice.

“The Dark & Lovely consumer is bold, she is dynamic and she is constantly changing,” states Kristen Blandon, Vice President of Marketing at SoftSheen-Carsen. “To continue to be the brand she chooses for her evolving hair needs, we must evolve too!”

Dark & Lovely Rebranding EventFade Resist Hair Color

The first updated hair care products are they signature Fade Resist hair color and relaxer product lines. Fade Resist, $5.00, is the #1 hair color for women of color. Its new Nourishing Care conditioner is infused with Vitamin E and Argan Oil to help protect your hair from dryness. Offering 18 shades, the largest shade palette for women of color, the no-drip application provides up to 100% gray coverage. It locks in brilliant shine for up to eight (8) weeks of vibrant, rich conditioning color.

The Dark & Lovely Triple Nourished Silkening Relaxer $7.00, delivers salon-worthy results, leaving your hair feeling nourished and silky smooth. The new Relaxer System helps deliver the conditioning care needed for healthier looking hair. The No-Lye formula helps preserve five signs of healthy hair – moisture, shine, strength, softness, and body. With this new product update, you are able to relax any way you want; whether you want to retouch, tex-tax or spit treat (edges, nape, etc.) for style versatility.

The rebranded Dark & Lovely products are available for purchase at Wal-Mart, Dollar General, Family Dollar, and www.amazon.com.

Unwrapped Life zero-waste hair care

Unwrap Your Beauty with Unwrapped Life Zero-Waste Hair Care

If you aren’t aware (and we really hope you are), we’re battling to save the planet from our garbage. It is said that the ocean contains over 5.25 trillion pieces of plastic; who knows what that number grows to when you calculate the plastic we have on land. While it’s great to have companies like 4ocean and The Ocean Cleanup that are actively cleaning our oceans and coastlines, our best solution would be to eliminate the use of plastic. If you counted the empty bottles of shampoo, conditioner, body wash, etc you throw away. What would your number be? What if you could eliminate your use of those plastic bottles and still enjoy fantastic hair care and beauty products!! With the beauty products from Unwrapped Life zero-waste hair care, you can.

Unwrapped Life zero-waste hair care

Unwrapped Life founder Hayley McKenzie and her best friend/co-founder Arden Teasdale decided to find ways to cut single-use plastic out of their lives. After trying out other brands and noticing a gap in solid hair bars for all hair lengths and types, they decided to formulate their own; ones that would work amazingly well on all hair types. The result is soft, manageable healthy hair for 100% great hair days.

Unwrapped Life zero-waste hair care

These shampoo and conditioner bars are specifically formulated for certain hair types and concerns. They work wonders without stripping the hair of natural oils.

  1. The Balancer hair bars not only normalizes hair follicle activity, but it also promotes stronger hair by amping up collagen production and providing nutrition to your roots.
  2. The Detoxifier hair bars cleanse and tone with the power of activated charcoal. Moisturizing and conditioning properties of soothing aloe vera, apricot seed, and hemp seed oil, leave your hair smooth and hydrated.
  3. The Fixer hair bars reduce scalp inflammation, neutralizes free radical damage and oxidative stress, all while blocking DHT to help prevent hair loss. You are left with hair that is stronger and more resilient.
  4. The Hydrator bars works to treat scalp ailments, including dryness, eczema, psoriasis, and rashes; plus we all know that a healthy scalp equals healthy hair. The Hydrator bars are especially wonderful for curly and kinky hair.
  5. The Stimulator bars boasts ingredients that soak up oils, toxic substances, and impurities from your scalp and hair; these ingredients also stimulate the scalp by bringing fresh blood to damaged skin cells, revitalizing your hair.

Unwrapped Life zero-waste hair care

The Unwrapped Life solid hair bars provide 50-75 washes with proper care and storage. They replace 2-3 16oz bottles of traditional liquid product! They all feature 100% essential oils, are vegan, cruelty-free, color-safe, and can be used with extensions. Your hair will look good, while you’re doing good.

If you love the idea of using earth-friendly, low-waste, and plastic-free beauty products, try Unwrapped Life’s other products. We know you’ll love their sugar scrubs and reusable organic bamboo rounds.

Revlon Grey Hair Cover Up

The Root of It All: Revlon Root Erase Permanent Root Touch-Up

Do you know that annoying time in-between your hair coloring visits when your grey roots are visible? Well, there’s a new Revlon product on the market to help you make that in-between time a distant memory. The best part, you achieve your color without the mess and the expense of that color touch-up salon visit. You can literally get to the root of it all with the new Revlon Root Erase Permanent Root Touch-Up.

Revlon Root Erase Permanent Root Touch-Up

Here are a few key features and benefits of the Revlon’s Permanent Root Erase. They include:

Simple and easy to use with no prep required and no mess to clean up – just pump, mix and apply; a professional, quality reusable brush that’s included for easy application of the touch-up; powerful enough to cover 100% gray roots in as few as 5 minutes; and a permanent formula that seamlessly matches leading hair color shades. Available in 13 shades, you’ll love how easy it is to make those gray strands disappear. Plus, you get three uses out of one box of Revlon’s Permanent Root Erase (you get 3 pairs of gloves in the kit), so when those pesky gray hairs return, you’ll be ready.

Revlon Root Erase Permanent Root Touch-Up

The Revlon Root Erase Permanent Root Touch-Up come in these available shades:

  1. Black
  2. Dark Brown
  3. Burgundy
  4. Dark Auburn/Reddish Brown
  5. Medium Brown
  6. Medium Ash Brown
  7. Medium Golden Brown
  8. Medium Auburn/Reddish Brown
  9. Light Brown
  10. Light Golden Brown
  11. Dark Blonde
  12. Medium Blonde
  13. Light Blonde

How easy is it to use? Just pump the can, mix the formula in the cap (yes, the cap doubles as a mixing bowl), and apply to your gray roots. Could your gray hairs use a little permanent erasing? Then the Revlon Permanent Root Erase is exactly what you need. We love that it features a minimal odor, saves you from spending all that time at the salon, and blends wonderfully with your natural hair color. friends an family will think you made a trip to the salon.

The Revlon Root Erase Permanent Root Touch-Up retails for $12.99 per kit and is available at Walgreens, Rite Aid, Target, Walmart, CVS, and www.amazon.com.

Naturalicious Hello Gorgeous 3-Step Hair Care System

Crowned In Curls: Naturalicious Hello Gorgeous 3-Step Hair Care System

Ladies, how would you describe your curly hair? Do you have tight curls and coils or do you have medium to loose curls and waves? Fact is, not all curls are not created equal; actually, not all hair is created equal. Even twins can have different textures, curl patterns, etc. So how do you, the curly-haired, keep your curly locks at their best? With the Naturalicious Hello Gorgeous 3-Step Hair Care System of course! Depending on your curl type, there is a Naturalicious Hello Gorgeous Hair Care System that’s best for your curly hair.

Naturalicious Hello Gorgeous 3-Step Hair Care System

Naturalicious has two Hello Gorgeous 3-Step Hair Care Systems, one for Tight Curls & Coils and the other for Medium to Loose Curls & Waves. Not only do these products smell incredible, but they are also multitasking masters that love your hair. The Naturalicious Hello Gorgeous Hair Care for Tight Curls & Coils (pictured above) is designed for more coily and kinky hair textures, which require deeper moisturizing and hydration while allowing the hair to move and not be stiff.

The Naturalicious Hello Gorgeous Hair Care for Medium to Loose Curls & Waves is less dense, which prevents the “weigh down” that often occurs for fine hair textured naturals when looking for a deeply moisturizing product. Get to know the products that are sure to make your curls happy, below:

Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment

Naturalicious Hello Gorgeous 3-Step Hair Care System

This 2-in-1 replaces five products in your hair regimen: it’s a detoxifying cleanser, a smoothing conditioner, a detangler, a deep conditioner, and does the work of a leave-in-conditioner ALL AT ONCE! It’s created with mega-hydrating Rhassoul Clay straight from Morocco, removes excess toxins, impurities and buildup, which means shinier, healthier hair, and is available as follows:  2oz/$8.00, 8oz/$23.00, and 16oz/$36.00 when sold separately from Hello Gorgeous System.

Step 2: Moisture Infusion Styling Creme

Naturalicious Hello Gorgeous 3-Step Hair Care System

The Moisture Infusion Styling Creme replaces a moisturizer, a styling creme, and a heat protectant. It stops brittleness, breakage, split ends and shedding. Boasting coconut oil, sunflower oil, and vitamin E that condition your tresses, promote healthy hair growth, and encourage length retention. Get this incredible smelling styling creme as follows: 2oz/$8.00, 4oz/$20.00, and 8oz/$33.00 when sold separately from Hello Gorgeous System.

Step 3: Divine Shine Moisture Lock

Naturalicious Hello Gorgeous 3-Step Hair Care System

The Divine Shine Moisture Lock contains Spanish almond regrowth oil aids in growing, thickening, and strengthening hair, Safflower oil to fight frizz, and extra virgin olive oil to lock in moisture 3 times as long. We love the fact that it can be used both as regular moisturizing oil and hot oil. Get the 2oz/$8.00 and the 4oz/$18.00 when sold separately from Hello Gorgeous System.

The products from both these lines are made without Sulfates, Parabens, Gluten, Mineral Oil, Phthalates and are cruelty-free. You can get all three products in either Naturalicious Hello Gorgeous Hair Care System for $56.00 each. Get these products at www.ULTA.com, select Whole Foods, Sally Beauty Supply and www.naturalicious.net.

Giveaway: Joico Color Butter Color Depositing Treatment

GIVEAWAY: Joico Color Butter Color Depositing Treatments

Two years ago, the Prince Estate and the Pantone Color Institute announced that Prince’s signature royal purple would forever be a part of their color wheel as Love Symbol #2, in honor of the late icon. The color pays tribute to Prince’s amazing talent and influence he had on everything. Every year since his death, fans flock to every location celebrating his music with a dance party. Fans dress up in head to toe purple in honor of the man who captivated us and made royal purple his. Next month marks the 3rd anniversary of his death; and if you are honoring him, we’d like to help you do so with the help of Joico Color Butter Color Depositing Treatments.

To honor The Purple One, you’ve got to look the part. We’re giving away Joico Color Butter Color Depositing Treatments in purple in honor of Prince; plus the other five colors for those days you’re feeling adventurous. That’s right, we’re giving away all the colors of the Joico Color Butter Color Depositing Treatments.

Giveaway: Joico Color Butter Color Depositing Treatment

What’s in this amazing color depositing hair product? Hawaiian Kukui Nut, Shea Butter, the same direct deposit dyes found in Joico’s Color Intensity Semi-Permanent Crème colors, Arginine amino acid, and Joico’s exclusive bio-advanced Peptide Complex.

If you’re looking to instantly fight the fade and add hot shades to your hair, definitely try Joico. This super-nourishing treatment deposits bold pops of vibrant color on blonde and pre-lightened hair. It’s the perfect way for you to bump up your light colored hair without the full-on color commitment. The Joico Color Butters results last up to 10 shampoos depending on the condition, texture, and porosity of the hair. They reduce breakage by 44% and instantly give you the strongest, glossiest, healthiest, most vibrant strands around. The Color Butters retail for $19.99 on www.ulta.com but today, you can win them.

How can you not get excited about this multitasking hair product? So if you’re ready to win, see below for the Rafflecopter entry form and rules:

a Rafflecopter giveaway

Naturcolor Herbal Based Haircolor: The Eco-Friendly Haircolor Gel

Do you want to know the best things about the Natural Products Expo West? Being introduced to natural and organic products from across every industry. This year’s event happened at the beginning of this month and as always, was a treasure trove of eco-friendly, organic, and herbal-based products. One of the standout product we were introduced to was Naturcolor Herbal based haircolor.

This herbal-based, permanent, eco-friendly haircolor gel uses high-quality natural ingredients to cover grey hairs, add radiant highlights, or dramatically change your existing hair color. Available in 31 colors, each Naturcolor Herbal based haircolor can be used alone or blended to create personalized colors. The herbal-based haircolors are handcrafted with the finest Italian pigments derived from botanicals. It can be used repeatedly without damaging your hair, unlike harsh chemical colors. The 31 colors feature five different color series; they include the Natural Series, Copper Series, Golden Series, Mahogany Series, and Ash Series.

The Naturcolor Herbal based haircolor Natural Series was specially formulated with the strongest pigments to “cover” gray. The other color groups are made with lighter pigments. These color with a more transparent effect and are designed to be mixed with the Natural Series for special custom tints or highlights. The Naturcolor Herbal based haircolor range contains no ammonia, resorcinol,  or parabens, and is cruelty-free.

After coloring, we recommend using the Naturcolor After Color Treatment. This very mild shampoo is designed specifically for use after hair coloring. It gently removes any excess hair dye without stripping away the hair color that you just applied.

Other Naturcolor hair products include the Rejuvennis Shampoo, Echinacea Herbacreme Conditioner, and Phytovitamin Tonic. In the age of being more aware of what goes into the product that we use, are you ready to give up the chemicals and go for natural ingredients hair color?

Good Hair Days: Latest launches From Colorproof and Macadamia Professional

It’s almost time for the changing of the season. We don’t know about you but we tend to change or rotate our hair and beauty products with the coming of the changing seasons. We take into account the change in weather, temperature, etc and how it affects our hair. So, of course, we’re doing our research on new hair products to protects our tresses while the season transitions from one weather pattern to the next. We are loving several of the hair care products from Colorproof and Macadamia Professional and we’re sure they will help us achieve some good hair days. Check out the following must haves like the ColorProof Pure Release Instant Detangle, ColorProof PowderFix Texturizing Powder Spray, ColorProof RadicallySmooth Anti-Frizz Serum, Macadamia Professional Nourishing Moisture Leave-In Protein Treatment, and Macadamia Professional Thermal Protectant Spray.

Colorproof and Macadamia Professional hair care products

Whether you need help with detangling, moisturizing and hydrating your hair, or even just having to deal with the daily taming of your hair, the hair care products from Colorproof and Macadamia Professional have got you covered.

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ColorProof Pure Release Instant Detangle, $27.00

Instantly detangle, repair, nourish and reduce breakage like never before possible. This high performance, 100% vegan, leave-in spray keeps hair manageable and tangle-free while breakthrough technology extends the life of your color and protects hair from heat damage. It’s like wearing a sunhat for your hair! Releases tangles to prevent breakage Fortifies, repairs and restores softness and lubricity Significantly reduces drying time Minimizes static Advanced ColorLast System provides unsurpassed color and heat protection.

ColorProof PowderFix Texturizing Powder Spray, $25.00; www.colorproof.com

Designed exclusively for color-treated hair with a proprietary blend of revolutionary volumizing polymers and Pro-Vitamin B5 Panthenol to deliver optimum fullness and weightless body for unlimited styling potential. This superfine, silky powder is easily absorbed into the hair and scalp to provide all-day texture, volume and lift with maximum color and heat protection.

ColorProof RadicallySmooth Anti-Frizz Serum, $28.00

This next generation serum instantly smooths for long-lasting, frizz-free style with full spectrum UVA/UVB color and heat protection. Feather-light, heat-activated formula effortlessly tames and defies while reducing drying time. Features our proprietary smoothing blend of Camellia and Abyssinian Oils along with soy lipids and seaweed to seal hairs’ cuticle and provide intense surface smoothing with long-lasting shine.

Make sure to keep an eye out for ColorProof’s just launched FreshStart Soft Dry Shampoo, $25.00. This quick, no-wash solution instantly extends your stylewith its ultra-sheer formula that absorbs oil, sweat, residue and odor.

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Macadamia Professional Nourishing Moisture Leave-In Protein Treatment, $22.00

Did you know if you are stressed out, your hair is most likely stressed out too. Replenish stressed-out, depleted hair strands with the essential vitamins and minerals found in this leave-in treatment. It protects hair against future breakage, delivers reinforcement to strengthen, replenish and protect your hair, leaving your hair soft and conditioned, never brittle or over-proteinized.

Macadamia Professional Thermal Protectant Spray, $19.95

This feather-light spray that guards your hair against the damaging effects of heat styling tools up to 450F. Not only does it smooths your hair by eradicating frizz and resists the effects of humidity, it also leaves your hair incredibly shiny.

What are your thoughts on the products from Colorproof and Macadamia Professional? Have you tried out their products? What are your favorite Colorproof and Macadamia Professional products? Let us know your thoughts.

The Flex Brush: The Ultimate Detangling Brush for Both Wet & Dry Hair

Are you ready to hear all about a life-changing hairbrush? We know what you’re going to say, there’s no way this inanimate object is life changing. We’re here to tell you, yes it is. Not only does the amazingly bendable Flex Brush love our hair, it also gives us the best scalp massages we’ve ever experienced which in turn helps relieve our migraines.

If you’ve ever had a migraine or even just a regular headache, you probably own one of those metal massagers with the soft-tipped stainless-steel tips. The Flex Brush feels just as heavenly as that massager. The Flex Brush stimulates your scalp, detangles your hair (wet or dry), and if you blow dry your hair, this hairbrush is the perfect tool to have. With our thick heads of hair and with hair tool brands removing comb attachments on all blowdryers, the Flex Brush is a savior thanks to its vents that allow heat to pass through, making blow drying incredibly quick.

We were first introduced to this incredible brush at the Angelo David Salon (you may remember our previous visits for incredible hair color and getting glam during New York Fashion Week). This was the perfect location, of course, seeing as this mesmerizing hair and scalp loving hair tool was the brainchild of Angelo David Pisacreta and Jacob Guttman, founder, and CEO of Creative Pro Hair Tools.

Whether you have curly hair, thin hair, thick hair, extensions, or a sensitive scalp: The Flex Brush is your go-to hair tool. The Flex Brush bends to perfectly meet the contours of your head, massaging your scalp and stimulating the production of natural oils; hence promoting hair growth, reducing static and preventing breakage. This comfortable and easy to grip hairbrush is made from natural rubber with a soft touch finish coating.

The Flex Brush comes in three sizes and colors: Petite Mixed Bristle – $19.95 (black, blue, and pink), XL Nylon Bristle – $19.95 (black), and XL Mixed Bristle – $25.95 (black, and blue). All varieties of this great hairbrush can be found on www.theflexbrush.com.