Barcelona-designed eyewear brand, Woodys, unveils its latest campaign, “Colorado,” a visual journey set in the expansive desert landscape. The campaign captures the essence of fashion and style, featuring unique individuals who embrace life without constraints, exploring their authenticity through exclusive designer looks. The brand effectively encapsulates the concepts we strive to embody within ourselves, embracing individuality, uniqueness, and a touch of flair. Keep reading to discover more about this exclusive designer eyewear and their fashion-forward campaign.
Launching for the spring-summer season, Woodys introduces a diverse eyewear collection with 42 style variations and 189 references. The frames stay true to the brand’s identity, incorporating unique color combinations that are skillfully crafted for a harmonious aesthetic. Woodys is to defy the mainstream, destined to paint a world brimming with distinct narratives and characters.
A notable addition to this unique eyewear collection is the introduction of half-moon glasses, marking Woodys’ venture into the realm of readers with two distinct models, each infused with the brand’s unmistakable personality, redefining standards in the optical world.
The women’s collection prioritizes comfort and durability, featuring models with acetate nose pads and enhanced ergonomic temples from the previous collection. A new five-axis OBE hinge, sans flex, adorned with gold, rose gold, or silver finishes, graces the women’s acetate collection. Geometric shapes return in the temple engravings, creating a dynamic and elegant composition.
For men’s eyewear, the new collection incorporates a five-axis OBE hinge in most models. Woodys maintains its commitment to quality by utilizing premium materials, including Italian Mazzucchelli acetate, German OBE hinges, titanium, and Japanese beta-titanium. The sunglasses’ lenses are produced by Carl Zeiss Vision, ensuring resistance and protection against CR39, UVA, and UVB rays.
Sustainability remains at the forefront of Woodys’ values, with over 40% of the collection featuring materials like recycled acetate and bioacetate. The brand is dedicated to continual innovation in sustainability, improving processes, and incorporating biodegradable and environmentally friendly materials to create a better future.
Woodys Eyewear’s Colorado campaign not only showcases a captivating visual narrative set in the desert but also highlights the brand’s dedication to unique design, quality craftsmanship, and a sustainable vision for the future.