In recent years, the global drinks industry has experienced a significant shift, with a notable rise in the popularity of low-and-no-alcohol spirits. This trend has been driven by changing consumer preferences, particularly among Gen Z, who are increasingly opting for healthier lifestyle choices. According to Provi.com, Gen Zers consume 20% less alcohol than millennials and previous generations, indicating a broader move towards moderation and wellness. This shift is vital, as over half of Gen Z will be of legal drinking age by the end of 2024, further influencing market trends. One standout product in the low-ABV category is Disaronno Originale Amaretto Liqueur.
With an ABV of 28% and a suggested retail price of $31.99, Disaronno Originale embodies the quintessential Italian liqueur experience. Known for its unique taste and unmistakable aroma, Disaronno Originale has become a timeless symbol of the Italian Dolcevita. Sweet and fruity and complemented by a warming sensation, Disaronno is famous for its smooth taste. Its versatility makes it enjoyable on the rocks and in various mixed drinks.
A prime example of a delightful low-alcohol cocktail featuring Disaronno Originale is the Disaronno Fizz. This refreshing drink combines the liqueur’s rich flavor with fizzy soda bubbles and fresh lemon juice, creating a thirst-quenching and light cocktail ideal for those seeking a lower ABV option without sacrificing taste.
Disaronno Fizz
1.5 oz Disaronno Originale
1/2 oz Fresh Lemon Juice
Club Soda
Lemon Peel (for garnish)
Fill a white wine glass or spritz glass with ice. Add 1.5 oz of Disaronno Originale. Pour in 1/2 oz of fresh lemon juice. Top with club soda. Garnish with a lemon peel.
The Disaronno Fizz offers a sophisticated drinking experience with its blend of sweet almond notes and a citrusy kick, enhanced by the effervescence of club soda. This cocktail exemplifies how low-ABV options can still provide a rich and satisfying flavor profile, catering to the health-conscious preferences of modern consumers.
As the drinks industry continues to evolve, the rise of low-and-no-alcohol spirits signifies a broader cultural shift towards mindful consumption. Brands like Disaronno are leading the way, offering products that align with the tastes and values of younger generations. Whether it’s for health reasons or the desire for a lighter drink, low-ABV options like the Disaronno Fizz are set to become staples in the world of contemporary cocktails.
