The collections features products that are light reflective products as opposed to age reflective. It has been formulated to give women of all ages the tools to express their alter ego, no matter their age, race, etc. “Illamasqua is standing up against the industry rule of “only wearing matte” products and concealing your real identity under a sea of beige after a certain age. Complimenting and empowering your true beauty, shimmer is adorned to accent, highlight and lift features.” The new collection features a new palette, lipsticks, lipglosses and nail varnishes.
Features Powder Eyeshadow in Slink (soft champagne with a shimmer finish), Powder Eyeshadow in Focus (cool metallic cream brown metal), Powder Eyeshadow in Forgiveness (matte rich chocolate plum) and a New Pressed Pure Pigment in Queen of the Night (blackened plum with a shimmer finish). It will retail for $42.50
New lipstick in magnetism (a deep raspberry pink)and Underworld (a blueberry violet shimmer). Both retail for $22.00 each
Two new intense lipglosses in Opulent (rainbow beige) and Boost (a very gorgeous blueberry violet). They retail for $20.00
Two dark, sultry colors, Creator (a shimmery magical black) and Charisma (a deep raspberry pink)which will retail for $14.00.
A subtle-toned Powder Blush in Allure (a dusty rose pink shimmer) which will retail for $24.00
Other Products Not pictured:
Highlighter/Gleam – a lightweight compact highlighter with iridescent formulation that lifts and highlights wherever its applied. Gleam is available in Aurora, a light champagne with a pearlescent finish. Retail – $26.00
Precision Ink – brighten your eyes with this precision eyeliner in Wisdom, an antique gold. Retail $27.50.
Illamasqua celebrates the Generation Q collection by featuring both older (who are actually real makeup fans not models) and young models in their campaign.